
Image Credit: Puma
PUMA has announced the launch of J. Cole’s second signature basketball sneaker, the DREAMER 2.
The new silhouette is the latest addition to the DREAMER franchise, which successfully debuted with the original RS-Dreamer last year. The debut colorway – The DREAMER 2 ‘January 28’ – is named after J. Cole’s song with the same name from his popular album “2014 Forest Hills Drive”, which shares his birthday and the launch date for this first drop.
This second signature basketball sneaker is a mid-silhouette intended to be worn on and off the court. It’s equipped with the latest RS technology from PUMA allowing athletes to perform at the highest level while also boasting a bold and slick fashion-forward design.
To mark the launch of DREAMER 2, J. Cole brought it back to where his earliest dreams and fantasies began, with a re-imaged photo of his “2014 Forest Hills Drive” album cover. In the photo, Cole is sitting on the rooftop of his childhood home in the same iconic fashion as the famous life-changing album cover. This time however, he is showcasing his own signature shoe on his feet and is no longer looking off into the distance for his own dreams and aspirations, but instead looking straight on as if to say, “I did it, now it’s your turn.”
The DREAMER 2 retails for $135 and will be available at the PUMA NYC Flagship Store, PUMA.com, FootLocker.com, online and in stores at Foot Looker Inc. Family of Brands, and select retailers worldwide starting January 28. Further info can be found in the attached release while all images (credit: PUMA) can be found linked below.
Suggested Articles:
Calmatic Breaks Down the Creation of Anderson .Paak’s “Bubblin” Visual
Christina Aguilera Connects with Goldlink for Anderson .Paak-Produced “Like I Do”
More from Fashion
adidas Skateboarding Unveils Mark Gonzales’ Aloha Super “Brainwash Victim”
adidas Skateboarding x Mark Gonzales Aloha Super “Brainwash Victim” footwear and T-shirt combo is officially revealed, get details on the …
PUMA & Dreamville Re-Release OG RS-Dreamer + Launch Dreamer Contest
PUMA and Dreamville are celebrating the re-release of J. Cole’s first signature shoe – the original RS-DREAMER – available today with the launch …
Hood By Air Unveils Prologue Era Starring Naomi Campbell
Shayne Oliver and Hood by Air opened the floodgates of the Prologue era this week with an early reveal of the campaign’s lede imagery, starring …