Dim Mak, Steve Aoki’s record label and fashion brand, is excited to partner with Sanrio® to announce an exclusive clothing collaboration that will feature popular characters like Hello Kitty®, Pochacco™, Keroppi™, Badtz-Maru™, My Melody™, Monkichi™, and Chococat™ in a unique new collection. The Sanrio x Dim Mak collection will be available on December 16, 2020 at www.dimmakcollection.com and www.sanrio.com.
Growing up in Southern California during a period with limited Asian influences, Steve Aoki sought to learn more about his Japanese culture through anime and manga. Anime eyes convey emotion with unique levels and depth, so he was curious as to which iconic Sanrio characters could tell us more about themselves just by showing us their eyes for the first time.
The full Sanrio x Dim Mak collection features:
Rainbow Hoodie in Black and Lavender – This limited-edition Rainbow Hoodie features Hello Kitty®, Pochacco™, Keroppi™, Badtz-Maru™, My Melody™, Monkichi™, and Chococat™ playfully riding some rainbow waves
Rainbow T-Shirt in Galaxy Tie Dye – This limited-edition Rainbow Tee features Hello Kitty®, Pochacco™, Keroppi™, Badtz-Maru™, My Melody™, Monkichi™, and Chococat™ playfully riding some rainbow waves
Aoki’s Cake Crew Neck in Black – This limited-edition Crew Neck Sweatshirt features Hello Kitty®, Pochacco™, Keroppi™, Badtz-Maru™, My Melody™, Monkichi™, and Chococat™ mischievously helping Steve Aoki prep for his legendary cake throws
Hello Kitty Tee in Black – This limited-edition Tee features Hello Kitty® showing off her eyes for all the world to love
Hello Kitty Tee in Galaxy Tie Dye – This limited-edition Long Sleeve Tee features Hello Kitty® showing off her eyes for all the world to adore!
Hello Kitty Long Sleeve Tee in Black – This limited-edition Long Sleeve Tee features Hello Kitty® showing off her eyes for all the world to adore
Pochacco Long Sleeve Tee in White – This limited-edition Long Sleeve Tee features Pochacco™ showing off his puppy eyes for all the world to see
“We’re thrilled to join forces with Steve Aoki to create this anime-influenced clothing line,” said Craig Takiguchi, Chief Operating Officer at Sanrio, Inc. “Reimagining Hello Kitty and Friends with Steve’s distinct design perspective offers our fans an exciting new way to enjoy the brand through this unique fashion collection.”
“We wanted to show a new side to Hello Kitty and Friends….a window into their souls,” teased Steve Aoki. “It’s been a dream of mine to work with Sanrio and I can’t wait to show you what else we have coming!”
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