Fan Controlled Football (FCF), the only professional sports league that empowers fans to call the shots, today announces a new sponsorship with Progressive Insurance, in which the Ohio-based company will be the Official Insurance Sponsor of the FCF league. On December 10, fans can register at www.FCF.io to align with their favorite team and start participating in weekly custom Progressive sponsored activations that will offer enhanced benefits to fans as the league’s inaugural season approaches.
“We are truly pioneering a new category of professional sports that we are co-creating with our fans and our partners,” said Jennifer Rottenberg, CMO of Fan Controlled Football. “There are a lot of synergies between Fan Controlled Football and Progressive and we’re proud to partner with like-minded brands that share our vision, take risks, learn and grow together as we shape the future of sports and entertainment.”
Adding to the fan experience and immersion, FCF has partnered with some of the most impactful names and personalities in the worlds of sport and culture to be team owners. They include Hip Hop Mogul Quavo of Migos, NFL Super Bowl Champions Richard Sherman and Marshawn Lynch, the baddest man on the planet Mike Tyson, pro wrestling superstar Miro, Minnesota Twins pitcher Trevor May, sportscaster Bob Menery, YouTube sports sensation Deestroying and podcast empire Kinda Funny led by Greg Miller. The owners will help make key team decisions, call plays in real-time and interact with fans throughout the season.
The Progressive sponsorship includes several interactive ways that fans can participate in controlling the action on and off the field. Starting with the pre-season, fans can earn credit towards receiving a Progressive Snapshot® Badge, which will provide perks, rewards, and access to exclusive badge holder content during the season. Beginning week-1, FCF will offer fans even more chances for rewards and perks through custom interactive activations, including the Progressive 5th Down, FCF Protection by Progressive, and Outstanding Coverage of the Game Presented by Progressive.
- Progressive 5th Down – Each week the fans for one team will have the opportunity to earn the “Progressive Fifth Down” extra play and strategically deploy it during a critical juncture during the game.
- FCF Protection by Progressive – Fans will get to know the “unsung heroes of football” through weekly interviews with the FCF’s offensive linemen.
- Outstanding Coverage of the Game Presented by Progressive– It’s all about the highlights. Fans will vote on the three of the best defensive plays in a highlight package that will be shown at the end of each game broadcast.
The FCF league features four teams that will be stacked with pro-caliber athletes from NCAA Division I and II programs, the CFL, XFL and IFL playing fast-paced, high-scoring 7-vs-7 style of football played on a 35-yard x 50-yard field with 10-yard end zones. Built for the digital audience, games will be held at FCF’s state-of-the-art facility in Atlanta. Each game will be 60 minutes in length and live-streamed on Twitch. The six-week season will kick off in February 2021, with four regular-season weeks, one playoff week and a Championship week.
Combining the passion of live sports, the competitiveness of fantasy sports, the interactivity of video games, and the global reach of esports all into a live-streamed, real-life experience, FCF is the first professional sports league to place fans in the general manager role in partnership with team owners. Using a custom Twitch Extension, FCF has developed an innovative interactive video overlay for desktop and mobile, allowing fans to call the plays natively on top of the Twitch video player. Like video games, fans will have the opportunity to earn achievements and increase their “FAN IQ” and level up to greater impact the decisions throughout the seasons.
More details will be available throughout the season. For more information and to sign up to call the shots, check out www.FCF.io and join the conversation on Twitter and Instagram, #FCF, #PowerToTheFans.
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