Image Credit: adidas
Today, former Cardinal Donovan Mitchell teamed up with adidas and his alma mater, the University of Louisville, to support current and future Black students at the school. Through his passion for education, all proceeds from the sales of the exclusive D.O.N. Issue #2 x Louisville sneaker, up to $200,000, will go towards funding several academic initiatives and scholarships.
The proceeds from the adidas.com sales, of what is being coined as “A Shoe for Change,” aim to bring positive and lasting change to the Louisville community. adidas and Donovan Mitchell worked closely with the University of Louisville Office of Diversity and Equity to determine which scholarships and academic initiatives to fund to best serve their diverse student population. These initiatives include: the Woodford R. Porter Scholarship Program, the Muhammad Ali Scholar Program, the Health and Social Justice Scholars Program and an expanded emergency fund to help increase retention rates of the impacted students, allowing them to focus on their studies and work toward graduation. Additional details on the initiatives are available upon request.
Alongside Donovan Mitchell and adidas, WNBA star Angel McCoughtry also is supporting the efforts tied to her alma mater.
Members of the University of Louisville men’s and women’s basketball teams will wear the limited-edition colorway in upcoming games. Donovan and Angel will send video messages to the teams explaining the significance of the new shoe and why supporting these academic initiatives and scholarships is so important to them. Donovan will debut the new colorway in his pre-season game on Dec. 17.
“With my mom being a teacher and based on the values she taught me from a young age, I have always understood the importance of education, which is why adidas and I worked with my alma mater, the University of Louisville, to ensure proceeds from the Louisville colorway of D.O.N. Issue #2 would fund scholarships to support Black students,” said Donovan Mitchell. “I am passionate about giving back so having the opportunity to support the Louisville community, a place that helped shape me, is really special and it’s great my friend and champion for equality, Angel McCoughtry, is supporting these efforts as well.”
“Donovan Mitchell is a special talent on the basketball court and an even better person off the court. I’m proud to call him a friend and fellow University of Louisville alum. I’m excited to work with him and adidas to support the Louisville community that means so much to me. I’m always proud to wear Donovan’s shoe on-court and I know these scholarship funds generated by the shoe’s sales will leave a lasting impact on the Black students who receive them and the greater Louisville community,” said Angel McCoughtry.
D.O.N. Issue #2 x Louisville (A Shoe for Change) drops today for $100 on adidas.com. “A Shoe for Change,” represents the first sneaker available for purchase among adidas, Mitchell and the Cardinals.
The sneaker’s name, D.O.N., remains a testament to Mitchell’s Determination Over Negativity aiming to be a vehicle for positive disruption on the court and in communities. The D.O.N. Issue #2 x Louisville portrays the familiar University of Louisville colors and its iconic mascot, Louie the Cardinal, featured inside the rubber outsole dunking. The shoe’s lace overlay includes the Cardinals’ rallying cry, “Louisville First, Cards Forever,” and the heel features “THE VILLE” as a tribute to the city’s long-standing nickname.
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