Today, adidas pledged $1 million to a newly created Scholarship Fund for its Legacy program alumni.
The news was announced through a short film spotlighting the power of coaches in young athletes lives. Furthering adidas’ commitment to drive lasting change, the scholarships aim to help remove barriers for underrepresented Black and LatinX youth providing them with resources to progress in their education.
The adidas Legacy program is a basketball platform and long-term commitment to 27 high schools and 810 student athletes from underrepresented communities across New York, Los Angeles, and Chicago. The program provides resources for training and education, opportunities to participate in community initiatives, and unique access to the brand. The program is equally split with both female and males, including 98% students of color.
The coaches at these 27 schools serve as mentors to educate and inspire young athletes becoming part of their support system that in many cases transcends the courts. Recognizing that coaches are the backbone of this program, adidas will continue its partnership with Up2Us Sports to provide access to programming and training opportunities for adidas Legacy coaches to advance their work with the student athletes. To showcase the importance of the program’s faculty and to celebrate the real stories of individuals fueling positive disruption within these communities, adidas’ most recent ‘Ready for Change’ film features six adidas Legacy coaches sharing testimony of the impact this initiative has on the student athletes and their future. The film is part of adidas’ latest national campaign releasing on December 22 tied to the return of professional basketball.
The coaches in the film include Maisha Cadet-Duval from Frederick Douglass Academy and LaShawn Doyle from Brooklyn Democracy Academy in New York, Coaches Terry Head from Michele Clark High School and Caelynn Allen-Manning from Curie Metro High School in Chicago, and Jonathan ‘Spoon’ Chaney from Eisenhower High School and Median Rainey from Susan Miller Dorsey High School in Los Angeles. Photos of the coaches can be found here.
Please find the film here: Ready for Change – adidas Legacy
The moment the adidas Legacy coaches learned about the Scholarship Fund was captured on video – see here.
“We remain fully engaged to changing lives through the power of sport and are confident that the Legacy Fund Scholarship will create meaningful opportunities for the students to create lasting change in their communities,” said Eric Wise, Executive Co-Sponsor of adidas’ United Against Racism initiatives. Regarding the Ready for Change film, Wise added, “Everyone needs a coach and with professional basketball coming back, we saw a unique opportunity to put these stories front and center of our campaign, paying tribute to the Legacy coaches that normally have stayed behind the scenes.”
To break barriers of sport and education in underrepresented communities, adidas will commit $1M to the Legacy Fund Scholarship as part of a larger $3.7 million commitment from the brand to create scholarships across different programs for Black and LatinX youth in the next four years. adidas will partner with the United Negro College Fund to manage the scholarships through 2024.
To learn more about the adidas Legacy program, the Legacy Fund Scholarship, Up2Us Sports and how to get involved visit www.adidas.com/us/legacy
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