Travis Scott teamed up with Playstation® to reveal the company’s new PlayStation 5, and to celebrate Sony Interactive Entertainment and strategic creative partner Travis Scott teamed up again for an innovative global cinematic and musical experience into the next generation of gaming. From the mind of hip-hop’s iconic auteur comes “A Travis Scott + Cactus Jack Experience – PS5: Unboxing Reimagined,” a dimension-bending visual and audio journey that celebrates the intersection of gaming, music, and culture. The short-form experience guided viewers through a kaleidoscope of visuals brought to life by Scott and his creative team at Cactus Jack, with a performance by James Blake and a special tribute to Pop Smoke.
To further celebrate this historic day, Scott designed the newest sneaker in the Cactus Jack canon, putting his spin on the Nike Dunk Low, in partnership with Nike and Playstation®, and hat tipping to the iconic 2009 Nike Air Force 1 Low PlayStation.
The Nike Dunk Low Cactus Jack x PlayStation® was given away to 5 lucky Scott fans who signed up on his website. This was the only chance to ever get access to this shoe, as it’s usually made for friends and family only in extremely limited quantities.
Scott also designed a collaborative merchandise capsule in partnership with PlayStation® that was released immediately following the experience. The capsule features PlayStation® and Cactus Jack graphics as well as additional styles that encompass the overall world Travis has built with PlayStation, touching on the hues featured in the Nike collaboration.
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