Pepsi, the NFL and Roc Nation announced The Weeknd, one of today’s most compelling and significant artists of a generation, will perform during the Pepsi Super Bowl LV Halftime Show on CBS at Raymond James Stadium in Tampa Bay, Fla. on Sunday, Feb. 7, 2021.
In less than a decade, The Weeknd has amassed a global fanbase, become a multi-award winning artist, and recently, was named one of the most influential people of 2020 by Time Magazine. Regarded for his creative vision, The Weeknd is known for his genre-bending music and redefining storytelling, both sonically and visually.
Marking the second year of this collaboration, Pepsi, the NFL and Roc Nation are excited to bring The Weeknd to the world’s biggest stage for what is sure to be a transcendent performance.
The Pepsi Super Bowl LV Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation is also serving as the strategic entertainment advisors of the live performance.
“We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position. I’m humbled, honored and ecstatic to be the center of that infamous stage this year,” The Weeknd said.
“The Weeknd has introduced a sound all his own. His soulful uniqueness has defined a new generation of greatness in music and artistry,” said Shawn JAY-Z Carter. “This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer.”
“We are thrilled to have The Weeknd join us in Tampa Bay on the Pepsi Halftime Stage,” said Brian Rolapp, NFL Chief Media and Business Officer, “Halftime Show performances have a history of excellence and creativity and we look forward to seeing what he will bring to Super Bowl LV. ”
“The Pepsi Super Bowl Halftime Show is one of the most anticipated performances of the year and we are thrilled to welcome The Weeknd to the stage,” said Todd Kaplan, VP of Marketing, Pepsi. “Pepsi has worked with some of music’s biggest artists over the years – from Prince to Lady Gaga, Beyoncé, Bruno Mars and most recently Jennifer Lopez and Shakira. After a year that’s largely been void of live music, we can’t wait to watch The Weeknd transform the world’s biggest stage with his limitless talent and creativity, delivering what will most certainly be an unforgettable performance that will be remembered for years to come.” – Todd Kaplan, Vice President, Marketing, Pepsi
“We can’t wait to welcome multi-award winning artist The Weeknd to the Pepsi Super Bowl LV Halftime Show stage. In collaboration with the NFL and Roc Nation, we continue to reimagine what a Pepsi Halftime Show looks like with some of the biggest musicians in the world. We expect The Weeknd will continue to raise the bar, setting a new precedent both musically and visually for the most-watched performance of the year.” – Adam Harter, Senior Vice President, Sports, Media and Entertainment, PepsiCo On the Partnership
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