Following last week’s highly anticipated Xbox Series X and Series S launch, Foot Locker, Inc. Is excited to release its exclusive Xbox x Chinatown Market apparel collection. The pack is available globally both in-stores and online at Champs Sports, Foot Locker, Footaction and Eastbay.
The Xbox x Chinatown Market collaboration was inspired by and pays homage to the intersection between the streetwear and gaming communities. This product collection is not the first time the Foot Locker family of brands have played in the gaming space; Champs Sports continues to create exclusive content for its gaming consumers with digital franchises “Out of Control” and “On Your Radar.” The franchises feature notable talent including Jesser and Tonyd2wild as they face-off on YouTube live and talk the hottest drops. In addition to the Champs Sports franchises, Foot Locker leveraged the popular gaming platform, Twitch, earlier this year for a three-day live “event.” Hosting a different game each night, the brand tapped digital personalities and basketball players to offer an interactive digital experience.
Image Credit: Foot Locker
With the Xbox x Chinatown Market collection, the global family of brands continues to expand its exclusive offering to those who have a passion for gaming and want to look good doing it. The exclusive tees and hoodies are available in men’s sizes and retail between $40-90 USD.
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