Prolific photographer Chi Modu, responsible for lensing some of the most iconic images in hip hop history with artists like Tupac, Biggie, Snoop Dogg, and many more, will be the first artist in residence for The David Helwani Project, a special and personal venture for founder David Helwani to collaborate with different artists and creatives, developing and delivering one of a kind art pieces and special products to consumers. The David Helwani Project will officially launch on Thursday, November 19th, 2020 at davidhelwani.com with only 75 units of each signed and numbered product available to purchase, some of which have already been claimed by celebrities like LeBron James, Jay-Z, and Issa Rae.
A former music industry executive and entertainment lawyer turned fashion entrepreneur with a diehard love of 80’s and 90’s hip hop and basketball culture, David Helwani has founded several successful fashion brands such as TWENTY Montreal and The Range NYC. Together, Helwani and Chi Modu have created a very limited run of Chi Modu’s two most celebrated and well known images. His portraits of Tupac Shakur and the Notorious B.I.G. have been custom milled and knitted into highly limited garment pieces using Helwani’s exclusive Hyper Reality Knit™ technology. This process allows for unparalleled image creation through a precise knitting technique that took over two years of development and has resulted in one of a kind handmade collector editions. The process knits an image directly into fabric instead of the more commonplace method of screen printing on top of fabric, effectively bringing in a new medium to represent an artist’s work.
The Chi Modu by The David Helwani pieces used up to 7 different shades of yarn to achieve ultrafine shading and detailing. The process is painstaking, meticulous, and time intensive, so only 75 units of 2 styles (one style featuring Tupac, one style featuring Notorious B.I.G.) will be produced — only to be retired at the end of this production run forever. Each piece is accompanied by a numbered and signed authenticity card.
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