Champs Sports today announces the launch of its seasonal campaign, “Refresh Your Game,” and its women’s-specific campaign with Nike, “Watch Me Glow,” for the upcoming holiday shopping season. Both programs will feature exclusive content from key athletes and influencers such as Kyler Murray, Napheesa Collier, B Dot and more.
“In a socially distanced world, the ever-evolving social media landscape is one of the best ways people can stay connected,” says Jason Brown, Vice President of Marketing for Champs Sports. “We want to make the most of the holiday season, even though it may look different this year, to celebrate our consumers no matter where they are.”
The “Watch Me Glow” campaign is centered around celebrating female hoopers and how they glow off the court. Champs Sports has brought together a powerful group of women to tell this story, including Napheesa Collier, Chloe Pavlech, DJ Ria and Chelsea Na’Cole. These women will discuss how they are all bonded by their love for the game and the connectivity between basketball and fashion, focusing on the Nike “Sisterhood” Air Force 1 and Nike “Sisterhood” Blazer silhouettes.
This iteration of “Refresh Your Game” will feature NFL quarterback Kyler Murray, viral TikTok stars The Driplets, and the host of Champs Sports’ series Fouled Out, B Dot. The campaign, set to kick off on Nov. 23, will be centered around each talent’s “Home Game” and how each of them are staying fresh for the holidays – no matter how they are celebrating. The campaign will also include virtual try-on opportunities via Snapchat’s AR lens starting later this month.
“I’m very excited to team up with Champs Sports for this holiday season,” says Kyler Murray. “I’ve always been the guy who likes what I like, and wears what I like to wear. I’d say I’m pretty versatile when it comes to style, and I look forward to sharing more of that through the Refresh Your Game campaign.”
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