2K today announced that at 12:01 a.m. PT tonight, NBA 2K21 on current- and next-gen consoles will premiere unreleased songs from Grammy award-winning hip-hop artist 2 Chainz’s upcoming album “So Help Me God,” providing exclusive access to five new 2 Chainz tracks for 24 hours within the 2K Beats in-game playlist a day before the album drops, a groundbreaking milestone for the release of major label music in a video game.
“I’m always looking at new ways to drop new music and connect with my fans. Premiering my music in NBA 2K21 is an incredible , exciting opportunity,” said Tauheed “2 Chainz” Epps. “Music and sports go hand in hand, rappers wanna be athletes and athletes want to be rappers. 2K has grown into a leading music platform and we wanted to bring the NBA 2K community these hits to ball out to in The City or at the 2K Beach.”
NBA 2K21 on next-gen consoles represents one of the largest and most comprehensive collections of music ever assembled for a sports video game. And now NBA 2K21 is not just amassing an impressive collection, but it is bringing access to new music like never before. The NBA 2K21 industry-leading and record-breaking soundtrack is also getting an upgrade, with the next-gen version receiving 150 new tracks – an expansive addition only possible on the next-gen hardware. These 150 songs are broken up into two distinct listening experiences:
· 2K Beats – 36 tracks from top global artists that users can curate into their own playlists for a more personalized gaming experience. Artists include A Tribe Called Quest, Tame Impala, and Dreamville.
· The City Soundtrack – 114 tracks curated by partner, UnitedMasters, featuring up-and-coming artists under the UM label, to set the tone for the popular online gaming mode.
NBA 2K21 players can experience new 2 Chainz hits for 24 hours in-game from 12:00 a.m. PT – 11:59 p.m. PT on Thursday, November 12. Be sure to check out his songs exclusively on NBA 2K21 for 24 hours before 2 Chainz’s forthcoming sixth album “So Help Me God” drops on November 13. The full NBA 2K21 soundtrack can be found on Spotify.
For more information on NBA 2K21, please visit www.nba.2k.com, become a fan on Facebook, follow on Twitter, Instagram, Tiktok,
Visual Concepts is a 2K studio. 2K is a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
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