Today, on the heels of their coveted spring 2020 collaboration that turned the key on a unique “car part” style narrative, Reebok and fashion brand KANGHYUK have shared their next auto-inspired take on Reebok’s new Premier Road Modern ($230), available exclusively in store from Seoul, Korea fashion retailer BOON THE SHOP beginning October 23 before receiving a wider global release on October 30 from select local retailers.
Designed as a continuation of Reebok Premiere Running—a high performance running line which was released from 2005 to 2010—the new Premier Road Modern incorporates different elements and gestures from past Premier Running shoes into a contemporary lifestyle design. Using a one-piece flow molded upper, with molded foam tongue, toe & heel, and transparent mono mesh side walls, the shoe creates what Premiere Running might look like today.
The FW20 execution features KANGHYUK’s signature red and white color palette representing the original car airbags used by the brand to construct each of its ready-to-wear collections, effectively carrying forward the brands’ overarching “car part” story.
Prior to their initial Premier Road Modern collaboration this past spring, the two brands came together twice as part of Reebok’s Advanced Concepts Sole Fury Capsule Series in 2019, which saw KANGHYUK design the Sole Fury with pieces of leftover airbags from their collections patch-worked together.
Beginning October 21, high-end fashion retailer BOON THE SHOP in Seoul, Korea will preview the sneaker via an exclusive KANGHYUK autobody-style in-store pop up prior to making the product available for purchase on October 23. The shoe will then receive a wider global release from select local retailers beginning October 30.
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