6lack live streamed a performance in partnership with Miller Genuine Draft on his YouTube channel for their Miller Music Amplified series.
Miller Genuine Draft is bringing incredible experiences to fans all over the world with another year of Miller Music Amplified, in partnership with Globe, a division of Universal Music Group (UMG), the world leader in music-based entertainment. The campaign invites beer and music lovers to experience memorable music moments from anywhere in the world, through a series of virtual events, each with an international artist delivering a truly unique performance.
Each performance, exclusively created for Miller Genuine Draft, will gives consumers the chance to see their favorite artists like never before.
Discussing the year’s campaign, Maria Elena Bello, Brand Manager, Miller Genuine Draft said: “Miller Genuine Draft is at the very centre of exceptional experiences in music, and Miller Music Amplified is continuing to bring this to life despite the global circumstances. Universal Music Group is such a big player within the music industry, and to be working with them for Miller Music Amplified 2020 is very exciting. Together we will ensure that consumers can still enjoy the very best music experiences and continue the legacy of Miller Genuine Draft as a credible contributor to music.”
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