Today, Black Lives Matter Global Network Foundation unveils continued non-partisan programming and initiatives aimed at maximizing the impact of the BLM movement by mobilizing supporters and allies to the polls in the 2020 U.S Presidential Election. Through extensive programming, BLM will continue its work of building collective power in Black and underserved communities across the nation.
“We are truly excited to continue the work of amplifying our movement and broadening our base by equipping our communities with the necessary information to participate in our democratic process this election cycle. We are grateful for our partners and allies who are wholeheartedly supporting our movement to fundamentally impact underserved communities often forgotten. Over the next 33 days, we will do everything we can to make sure Black communities understand what is at stake in this election and know how to vote.” – Patrisse Cullors, co-founder and executive director, Black Lives Matter Global Network Foundation
What Matters 2020 “GOTV” Campaign
BLM is launching a multi-million dollar voter outreach campaign to educate, engage, and mobilize Black voters ahead of the November election. BLM believes in a multi-pronged strategy to ensure freedom for Black people is realized. As a movement, BLM understands that protesting, marching, and the sum of the actions it has taken for the last 7 years have been in response to the atrocities happening to Black people. However, Black lives won’t matter if Black and brown communities don’t vote. Electoral politics is an important form of protest and is part of BLM’s work to change the system.
This campaign will track its success, optimizing at each step of the voting calendar. BLM will send out important, clear directives to help people make a plan to vote, mail in their ballots, find drop off boxes, and safely get to their polling stations. BLM will drive communities to the Black Lives Matter website or specific voter information sites for information they can easily understand and share.
“Create Your Future” Campaign
As an extension of BLM’s art and culture programming, Create Your Future will give young creators a platform to share why they vote. This campaign will use BLM’s and its partners’ reach to amplify their expressions to the hip-hop community and other youth voters. Six emerging artists – fashion designers BLUBOY and Dorothy Lawes, photographer Yvette Glasco, artists Sage Guillory and Foremost, and illustrator Neka King – will create pieces about why voting is important to them. The non-partisan initiative also will inform and educate our community on voting rights, the electoral process and why voting is important. Additional partners for the “Create Your Future” campaign include global creative incubator and youth empowerment foundation, VFILES, along with notable figures and celebrities including Actress & Change Agent Yara Shahidi, GRAMMY Award-Winning Artist 2 Chainz and GRAMMY Nominated Artist Rapsody. Participants are encouraged to speak out on social media by tagging @blklivesmatter using the hashtag #CreateYourFuture.
Countering Disinformation Campaign
In 2016, Black voters were by far the most targeted by disinformation attacks by many actors – both foriegn and domestic to try to suppress their vote. , and the same effort is already rampant in this election. BLM’s disinformation response campaign – entitled “Countering Disinformation”- will reach Black voters in swing states who have been previously targeted with disinformation and respond with specific, trustworthy counter messaging that sets the record straight, and sends them to the Black Lives Matter website as a trusted messenger of accurate voting information. The campaign will run for the final month leading up to the election to drive communities of color to register to vote and participate in the election, and to correct any misinformation or voter suppression related information they may have seen.
Dear White People Campaign
Black Lives Matter has been misconstrued as divisive. The fact that the mere affirmation of one race’s right to exist has been weaponized into a symbol of defiance is paradoxical. As a result, BLM is launching Dear White People (DWP), a mass marketing digital and commercial campaign that will reframe and reclaim Black Lives Matter to white voters as a symbol of hope. BLM seeks to humanize Black culture and experiences for those who are not part of the Black community. It is a far reaching and in-depth exposure to the many aspects of the Black experience with the overarching goal of creating an understanding that Black Lives Matter is a ballad not a battle cry. Sweet and complex, the Dear White People campaign will tell the story of a people and all that they have overcome.
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