Reebok and future-forward bodywear brand Chromat unveil their collaborative FW20 New York Fashion Week collection with three international sport-inspired iterations of the iconic retro-future Instapump Fury alongside matching face covers. The collection is available exclusively from Chromat.co beginning September 15 before launching globally at Reebok.com and select local retailers beginning September 19.
Chromat x Reebok Instapump Fury silhouette details:
- Vector Blue (FY0826): Gradient Persian and vector blue upper wrapped in glacier blue custom-fit Pump bladder. Hits of black and orange throughout including Reebok and Chromat logos at the forefoot and heel. Sleek black sockliner with blue Chromat wordmark and gradient orange track graphic.
- Solar Orange (FZ3432): Gradient solar orange, alert yellow and pink fusion upper and Pump bladder with black accents throughout. Glacier blue Reebok and Chromat logo hits on the forefoot and Pump button with subtly contrasting Persian blue Chromat logo at the heel. Sleek black sockliner with orange Chromat wordmark and gradient blue track graphic.
- Emerald (FY0825): Glacier blue upper wrapped in gradient emerald green and yellow custom-fit Pump bladder with black accents throughout. Alert yellow Reebok and Chromat logo hits on the forefoot, Pump button and heel. Sleek black sockliner with glacier blue Chromat wordmark and gradient emerald green and yellow track graphic.
Bringing the FW20 Reebok launch to life in a new digital world, Chromat has collaborated with filmmaker Tourmaline to create “Joy Run”, a short film that reimagines athletics as a gender inclusive space.
“We are in a moment where there is so much happening on an international and local level around sports that reproduce a world we don’t need or deserve,” explained Tourmaline. “It is in that context that I’ve made this film with a DREAM TEAM cast that models the ways that sport – in its broadest form – can be a force for pleasure, for lifting each other up, for reveling in the deliciousness of our bodies.”
Chromat will premiere Tourmaline’s “Joy Run” film as its ‘official’ New York Fashion Week ‘runway show’ event on Tuesday, September 15 at 6pm EST at https://chromat.co. Fashion-show goers are invited to register for the premiere HERE.
The FW20 Chromat x Reebok Instapump Fury collection is available from Chromat.co beginning September 15 before launching globally at Reebok.com and select retailers beginning September 19.
More from Fashion
Today, Oakley unveils its first optical solution developed specifically for gaming - Prizm Gaming Lens Technology, designed to level up performance. Top features …
HUF once again joins forces with the Harold Hunter Foundation (HHF) for a small capsule collection celebrating the legacy of …