Biden for President released a batch of new testimonial-style ads in North Carolina earlier this week, featuring seven Black North Carolina men, that address the concerns of millions of Black Americans who fear their lives are at risk under a second Trump administration. The creative produced by Truxton Creative is a continuation of the testimonial-style ads highlighting Black Americans discussing in their own words their experiences in Trump’s America, why they support Joe Biden and Kamala Harris, and the importance of voting in this election.
Airing on television and digital platforms, the new “Shop Talk” ad series incorporates socially distanced conversations among Black men at 360 Barbershop, a Black-owned barber shop in Durham, North Carolina. The first two 30-second ads of the series, “Shop Talk Our Right” and “Shop Talk Trust” showcase Black men discussing their support for Vice President Biden and Senator Harris and trusting in their leadership to guide Americans to a better tomorrow. Both ads will air in North Carolina, and an extended 60-second version of “Shop Talk Our Right” will air nationally.
The ads features seven Black North Carolina men, including State Representative Zack Hawkins, Raleigh-based attorney Antoine Marshall, UNC-Chapel Hill student Greear Webb, Durham-based community organizer David Dixon, Wake Forest-based attorney Kieth Shackleford, Raleigh-based campaign and development advisor Sean Grier, and Cary-based accountant Nate Branscomb.
Truxton Creative is headed by founder Terrance Green – a media strategist and creative director who was a key contributor to both of President Obama’s campaigns, including a lead role on the 2012 campaign’s media team. Truxton leads the placement and creation of all African American focused advertising for the Biden Harris 2020 campaign.
The latest ad release shows the campaign’s continued push to reach Black voters while offering a snapshot of how different groups of Black Americans are dealing with the reality of the current moment. The ads are all part of Vice President Biden and Senator Harris’ commitment to earning every vote from Black Americans and the campaign’s investment in African American media, which is the largest ever for a general election campaign.
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