Brooklyn’s beloved label and crew, Winners Circle Entertainment announces their partnership with RCA Records in a new major label record deal. Led by Sheff G and Sleepy Hallow, the collective are on a mission to create a culture-defining legacy and sound.
Winners Circle kicks off the partnership with a new Sleepy Hallow single, “Tip Toe,”featuring Sheff G. The track delivers gritty verses while juxtaposing the playful sample popularized by Tiny Tim’s ukulele driven hit, “Tiptoe Through the Tulips.”
Having led the viral drill music scene in New York over the last few years, Winners Circle’s partnership with RCA Records will take their momentum even further by continuously delivering high-quality content, developing new business models, pushing cultural boundaries and broadening their audience.
“We’re happy to be here. We worked hard and led the streets for a minute. Now it’s time to take this whole thing over. We did that. And there’s more coming,” says Sheff G.
Both Sheff G and Sleepy Hallow had breakout moments throughout the past two years. Individually they display a raw style addressing their blunt realities. Sheff G’s rise to stardom began in 2016 creating a local hit, “Nightmare,” produced by Great John in his living room. The following year he’d go on to make his breakout hit in “No Suburban” followed by the acclaimed 2019 project, The Unluccy Luccy Kid.” Sheff showed no signs of slowing down, dropping “No Suburban Pt. 2” which received over 21.2M streams. His album, One and Only, received rave reviews in Pitchfork and Complex, which ranked it #21 on its list of 2020’s best albums so far. Most recently Sheff G released Just For Ya’ll garnering over 9.6Mstreams across all platforms.
This year Sleepy Hallow released an EP, The Black House, and debut album, Sleepy For President. On both projects Sleepy collaborated with Jay Gwaupo, Fivio Foreign, Jay Critch and labelmate Sheff G. His standout hit, “Deep End Freestyle” featuring Fousheé, garnered over 86M streams, received a RIAA Gold certification and became a viral sensation on Tik Tok with over 922K videos created.
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