Following two immensely successful introductory launches this month with Classic Leather “Bee Keeper” (fully funded in just 12 hours) and Club C “Vote” (fully funded in under 48 hours), Reebok’s novel waste-minimizing First Pitch platform is proving its proficiency in the marketplace as consumers call the shots on sneaker production.
Today, in case you’d like share with your readers over the weekend, we’re pleased to announced the platform’s next concept in honor of tennis’ return with the Club C “Open Membership” that will open for consumer backing at 10AM EST on Monday, August 31 at https://firstpitch.reebok.com.
Celebrating Reebok’s heritage and the OG Club C that ruled tennis courts in the 80s and 90s, the Club C “Open Membership” model invites all to join the club – this time there’s no membership fees, no dress codes, and no rules (visuals can be found HERE):
- On-court durability with tasteful design details evoke a sense of refined club nostalgia.
- Sock liner and outsole graphics nod to the courts.
- Custom woven tongue label features vintage typographic treatments reading “Reebok Tennis” on exterior and “The Athlete’s Shoe” on interior.
- Neon yellow terry cloth tennis ball lining and heel panel displays ball number and vintage “Reebok” wordmark
- Tennis court graphic replaces Union Jack at window box.
- Translucent neon yellow outsole sits beneath vintage chalk leather upper.
- Hairy chalk tonal suede at toe.
“The colors and textures play it hard. Straight tennis ball feels from vintage chalk toned leather to hairy suede and a heel tab with authentic tennis ball material,” describes Reebok designer Martin Nachev. “A bold neon yellow sole and terry cloth lining (mood: sweatbands and wristbands) give off country club nostalgia with an exaggerated twist.”
As a reminder, here’s how consumers determine sneaker production with First Pitch (video overview HERE):
- First, a product proposal (idea) is released and its commitment window opens.
- The commitment window will remain open for 30 days.
- Each sneaker starts at $1 and will go up $1 with each commitment until it hits retail price.
- Retail price for Club C “Open Membership”, for example, is $90. So, the 89th purchaser will pay $89, the 90th purchaser will pay $90 and each purchaser thereafter will pay $90.
- Reebok’s goal is 500 pairs. If that demand isn’t reached, the shoe isn’t made.
- Reebok will only make a shoe if consumers want it. If not, the shoe gets ditched and it’s back to the drawing board – literally.
- If the shoe gets made, it’ll ship approximately nine weeks later.
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