Maintaining momentum with one anthem after another, genre-defying singer, songwriter, and producer Rence uncovers a new single and music video entitled “Sometimes Things Just Fall Apart” today. Get the song HERE via Epic Records and watch the official video HERE.
Regarding the track, Rence commented, “This song is about coming to terms with what is out of your control. I’d been trying so desperately to figure out why one thing or another didn’t go my way, and I was struggling with these big questions of purpose and fulfillment. This song is the remedy—sometimes, things are just gonna fall apart no matter how hard you try, and that is OK.”
“Sometimes Things Just Fall Apart” pairs his delicate delivery with soft solo acoustic guitar. As the strings squeak, his voice slips into a heavenly harmony with the admission, “Sometimes things just fall apart, and you never know, how they’ll go.” Directed by Daniel Jordan K of buzzing music video and media collective Overcast, the accompanying visual opens with Rence in a pool surrounded by Polaroids. Emerging from submersion and into the sunlight, the clip follows his journey to the tip of a mountain and acceptance under gorgeous blue skies. It might just be his most inspiring video yet. The visual premiered earlier today via TMRW Magazine, who said, “The uplifting track with an earworm chorus that won’t get out of your head long after you’ve listened is one of Rence’s best singles yet.”
“Sometimes Things Just Fall Apart” arrives on the heels of his latest single “Tears In December,” which has already racked up close to 800,000 streams. EARMILK described it as “a sincerely reflective song” and claimed, “‘Tears In December seems like it had to be made, and listeners should be glad it was.” Meanwhile, Hollywood Life highlighted how “Rence spins a tale of heartbreak and regret.” However, Lyrical Lemonade put it best, calling “Tears In December” “a song you NEED to listen to before the day is over.”
Rence continues to consistently deliver and affirm his status as one of the most exciting new artists to watch of 2020. He recently teamed up with Alex Porat on “happy for you,” with 100% of proceeds from the release going towards the organizations Color of Change and The CEE Centre For Young Black Professionals over the next two months. Earlier this year, he joined forces with Johan Lenox for “i need a vacation.” Meanwhile, his solo releases this year continue to shine with “hate u btw” clocking close to 1 million streams as “Type 2” hits the 1.4 million mark. Notably, Lyrical Lemonade claimed, “‘Type 2’ is the perfect example of why Rence is one of the most promising vocalists in the music industry right now.”
Capitalizing on the momentum sparked by the release of his Fall 2019 EP, Rence has received much acclaim and accolades. Pigeons & Planes named him among “Best New Artists” while his breakout single “Expensive” [feat. Noah Cyrus] recently surpassed 6 million global streams. Having wrapped a North American tour with Christian French this Winter, Rence has gone on to received looks and acclaim from the likes of Nylon, i-D, The FADER, Billboard, Paper and more.
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