Today, MSFTSrep announced the launch of its newest “Trippy Summer” limited-edition
“Trippy Summer is about celebrating the magic of summer,” Smith said. “It’s organic and it stems from what we’re really about. This whole summer, we’ve had to create our own version of ‘summer,’ in a way, due to the condition of the world. So, we created an aesthetic and a feel that equals our experience of the past couple months.”
The unisex streetwear collection features an array of colorful hoodies, T-shirts, shorts and pants with a vibrant palette. Beyond the hippie movement, the Trippy Summer design was also influenced by the style and aesthetic of The Fool – a Dutch design collective and band – as well as legendary rock guitarist and singer Jimi Hendrix.
For Smith, it was important to develop a collection that would shatter visual stereotypes, enable people from all backgrounds to express themselves through bright configurations and ultimately
From the “Rainbow Gathering” set to the “Vibe Generator” shirt to the “Psychoactive Shorts,” the capsule embodies the self-expression and trend-setting fashion that has been synonymous with Smith. Prices for collection range from $38 to $80.
He first released the “Trippy Summer” collection last August at a pop-up in Los Angeles, where he released an initial drop of T-shirts, hoodies, swim trunks and caps. Now, one year later, the 22-year-old entrepreneur is building on the success of “Trippy Summer” with new looks to set the tone for summer with a message – the importance of acceptance, inclusion and celebrating individuality.
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