SNS and adidas Originals are excited to announce the release of a new silhouette exclusive to SNS: the SNS GT on June 23, 2020 on the SNS App.
The SNS GT is based on a shoe first released by adidas in 1980 called the “Stockholm GT” and has since never been re-released – until now. The SNS GT ”Stockholm” is the first release in a series of SNS GT’s that will be released in 2020-2021. The series and campaign that will release in conjunction with the shoe is called “Hometown Love” and is a homage to all of the cities SNS has locations in, the cities we call our hometowns.
The colors of the SNS GT ’Stockholm’ draws inspiration from an early version of adidas Stockholm that was first released back in 1966. The shoe features a soft white premium leather upper with bold blue stripes. Additionally, the insoles are printed with a map of Stockholm add to the hometown narrative. Compared to the original adidas Stockholm silhouette, the updated GT version comes with a Handball Spezial outsole and was originally produced locally in and for Austria. The silhouettes history of regional features is the source of inspiration to produce a local colorway for each of the cities SNS is proud to call home.
The SNS GT ”Stockholm” will be released through the SNS APP on June 23, 2020.
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