Unghetto Mathieu shines a lot of light on the culture with his signature “Happy Trap” style. The Atlanta rapper energizes hip-hop with an upbeat spirit, unbreakable flow, and undeniable talent, adding another dimension to rap in the process. After building a massive audience of 500K-plus YouTube subscribers and posting up a staggering 36 million views on a combination of music videos, dance routines, and hilarious bits, he emerges with a scorching sound of his own.
In 2015, he started to develop a following on social media during high school. His big brother King Imprint made a major impact online with his popular YouTube channel, posting highly-trafficked dance visuals and fueling the success of songs such as “Hit The Quan” by iLoveMemphis and “
Check out his latest single and visual for “Plastic.” Get it HERE via Honorable Bizness /Epic Records. The song marks his very first release for Epic Records who welcomed him to the roster earlier this year. You can check out the visual below.
Introducing his “Happy Trap” sound, the track samples the Aqua classic “Barbie Girl” between a skittering beat and airy bounce. Unghetto Mathieu goes in hard lyrically, ripping through bars with wild wordplay and clever quips. It all culminates on an unshakable hook. Meanwhile, the visual pops off with a story unlike anything in the game. Our hero knocks out “Ken” and hops in a convertible with “Barbie” as the two cruise on a bright and boisterous journey. You need to see it to believe it! It’s like every childhood fantasy come to life in vivid color.
We spoke with Unghetto to talk about his latest single “PLASTIC” + visual, Top 5 MC’s, power of social media + more. Get into the interview below.
- Latest Visual For “PLASTIC”
- Signing to Epic Records
- What Social Media Has done for him
- Defining his music as Happy Trap
- Top 5 MC’s
- What RESPECT. Means to him
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