Manchester City has unveiled a new limited-edition product collaboration with FaZe Clan, the most prominent and influential esports and entertainment organization in the world.
After formally announcing a strategic partnership at the start of this season, City and FaZe Clan will extend their relationship into a second year with exciting plans already in place for the 2020/21 season.
Over recent months, the partnership has explored the synergies between football and esports, developing new ways to bring these audiences together. City footballers, legends and esports players have teamed up with FaZe Clan talent to create exciting content that has generated huge engagement across all platforms, as well as hosting each other at events in Manchester and Los Angeles.
Nuria Tarre, chief marketing officer at City Football Group, said: “Manchester City’s partnership with FaZe Clan has strengthened our extensive esports offering and allowed us to further explore how fans are experiencing football beyond the pitch. Fans have embraced this partnership as it has allowed them to combine their passions for football and gaming in ways that have never been seen before in football.
“We have ambitious plans for the next year of our partnership and we can’t wait to reveal these to fans in the coming months.”
Lee Trink, FaZe Clan chief executive officer, commented: “Going into year two of our relationship with Manchester City, we expect great things ahead as we bring new opportunities and experiences for our collective communities of passionate fans.”
The limited-edition product range launches at 12pm PST, 3pm EST, 8pm BST on Tuesday 23rd June and is available via www.fazeclan.com. The capsule collection merges Manchester City and FaZe Clan’s branding and crests and includes a T-shirt, hoodie, shorts, and a collectable ‘half and half’ scarf.
FaZe and City have also teamed up with FaZe’s partner, SCUF to create limited-edition FaZe x Manchester City themed game controllers that will be given away to fans.
FaZe Clan was established in 2010 by a handful of young video gamers posting trickshot montages on their YouTube channel and has grown into a multi-million-dollar company over the past decade. The organisation now holds an unrivalled position at the epicentre of gaming, sports, culture and entertainment with a roster of 85 influential personalities, with 230 million global fans. FaZe’s much decorated Fortnite gamer Nate Hill, is also an avid City fan and is often seen wearing club colours while streaming.
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