With over a decade of friendship built over a shared passion for creating music and supporting shared responsibility for our planet, Grammy Award winning DJ/music super producer Steve Aoki and denim master Alberto Candiani, owner of the Candiani Mill, announce the launch of their first collaboration, Dim Mak x Candiani EC-01, a limited edition jean that will stand as a showcase of the future of denim. A testament to the intersection of creativity and innovation that has been the hallmark of their respective success stories, the jean is made with an unprecedented level of attention and detail for true denim aficionados.
Completely made in Los Angeles with fabric created by globally-recognized Candiani Denim Mill and hand painted by Aoki and his Dim Mak artisans, the EC-01 jean ($150.00) will debut on Friday, May 15, 2020 at 8AM EDT on www.DimMakCollection.com and the Dim Mak App available on iTunes and Googleplay.
The new 5-pocket straight-fit jean is an incredible feat in modern water-saving and sustainable manufacturing. Crafted with ReGEN Denim – a statement indigo selvedge fabric created for the 80th Anniversary of the Candiani Mill the EC-01 jean is made without using any fresh cotton. The exclusive denim fabric is composed of equal parts recycled cotton, made from the mill’s own production waste, and REFIBRA™ Technology, a recycled fiber created by Lenzing using cotton waste. ReGEN is the same fabric that won the ITMA Sustainable Innovation Award in 2019, the most prestigious award in the textile industry.
The denim’s wash required very little washing at all. The distressed, vintage-effects, and even the artwork itself, was created by using laser technology to gently burn the fabric’s surface with varying degrees of intensity. The yarn is dyed using Candiani’s water-saving Indigo Juice® and Kitotex® technologies which enhance the custom laser treatments that give the jean its signature look. The whole process of creation allows for incredible savings in terms of water, chemicals, and energy compared to conventional denim, without compromising the aesthetics, performance, and durability of the final product.
In the hands of Dim Mak, the EC-01 jeans have a deconstructed pop art meets manga aesthetic which has evolved from Dim Mak’s ‘AOKI 1of1’ series, where Steve Aoki, the multi-platform, modern day renaissance man has been upcycling clothing and making original, one-of-a-kind wearable art pieces. Working at the Candiani Design Center in Los Angeles, Aoki chose hardware and learned about denim treatments and processes before adding another very personal touch to each pair – individually hand painted Yōkai, the Japanese demons including the misunderstood Rokurokubi, the mischievous Karakasa kozō, and monstrous Gashadokuro – with the help of Dim Mak’s artists at Aoki’s Las Vegas home, where Aoki has a design and recording studio.
“When I visited the Candiani Mill in Italy,” says Steve Aoki, “Alberto showed me how they were able to reuse waste in making new, even better jeans. I was inspired by their conscientiousness toward the earth and wanted to bring that mindset into Dim Mak with our first collaboration.”
“Steve and I did this collaboration to have fun, and we did,” reveals Alberto Candiani. “We leveraged each other’s expertise and style to create a one-of-a-kind jean that is a true reflection of our friendship. This project was incredibly fun for both of us, made better by playing with the right ingredients.”
KEY POINTS AND FACT SHEET
- Steve Aoki and Alberto Candiani met through a mutual friend. Since meeting Aoki and Candiani, they have been close friends, even performing together in 2013 at SUNRISE Festival (and many others)
- Alberto Candiani is the fourth generation CEO of his family denim business established over 80 years ago. He is a powerful voice in sustainability, leading the market with countless innovations and is sought after for his expertise.
- Today Candiani is known as the “greenest mill in the blue world” and produces denim fabric for the most prestigious brand names in the market.
- Like Aoki, Candiani is also known for his love of music. He is a prolific DJ and music producer (https://www.candianidenim.it/
- In 2016, Steve Aoki added fashion designer to his long list of creative and business expressions when he launched the Dim Mak Collection at NYFW. Since launch, his brand has maintained a strong customer base of fashion insiders and music fans
- In 2013, while touring in Italy, Steve Aoki visited the Candiani Mill in Milan for the first time with a personal tour by Alberto Candiani. During the tour Aoki was captivated by the recycling process of their operation, especially waste processing done on site.
- ReGEN Denim is an exclusive fabric of Candiani Denim created in 2018 to celebrate the Mill’s 80th Anniversary. ReGEN is the same fabric that won the 2019 ITMA Sustainable Innovation Award, the most prestigious award in the denim industry. ReGEN Denim fabric is a perfect balance of 50% recycled cotton and 50% REFIBRA™. The recycled cotton used in ReGEN comes from the waste in the production process at Candiani’s Mill. Because there is no fresh, raw cotton woven into this denim, each pair of jeans that is made with the ReGEN fabric saves approximately 2.565 liters of water.
- The pioneering REFIBRA™ technology involves upcycling a substantial proportion of cotton scraps e.g. from garment production, in addition to wood pulp, where the raw material is transformed to produce new virgin TENCEL™ Lyocell fibers to make fabrics and garments.
- Indigo Juice® is a “Made in Candiani” Dyeing Technology. The technology keeps the indigo very superficial on the yarn when it’s being dyed. This means that once the jeans are going to be washed in the laundry it takes only a fraction of water and energy conventionally used to wash-down the indigo achieving great contrasts and designs. Indigo Juice® dyed fabrics are studied for top performance with sustainable laundry treatments such as Laser, Ozone, and Ice washing. This dyeing technology allows to achieve a relevant increase in sustainability throughout all levels of the production process.
- Kitotex® and SaveTheWater® refer to a Technology owned by Canepa S.p.A. that drastically reduces the consumption of water, chemicals and energy (CO2) in the fabric production process. Candiani obtained the exclusive license to use such a Technology for the production of Denim fabric, as well as the above registered trademarks, from Canepa S.p.A.
- In addition to the water and chemicals savings achieved by using Candiani’s ReGEN fabric, DIM MAK x Candiani EC-01 jeans have been washed using only 21 liters of water instead of the 170 liters of water generally used to wash conventional jeans. The amount of chemicals used for this wash has also been reduced significantly from 0,8 kg to only 0,2 kg. These savings can be achieved thanks to a combination of a specifically engineered denim fabric and state of the art washing technologies and practices.
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