As the world rallies together, The All In Challenge, a contest encouraging fans to donate money for a chance to win incredible prizes, was created to benefit Meals on Wheels, No Kid Hungry, Americas Food Fund, World Central Kitchen and Feeding America. So far, the campaign has raised over $21M.
Last week, NFL MVP and reigning Super Bowl champion Patrick Mahomes II went All In to support the COVID-19 relief with a dialed, exclusive Chiefs experience.
Patrick then nominated his partner Oakley to do the same, and today, the brand went All In in a big way.
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Challenges come in many forms. Whether it be on the track or field, in a stadium or arena, the true challenge of this time is on the frontline. To all of the workers who are fighting for us, we say thank you. Now, it’s time for us to accept a different type of challenge from Team Oakley athlete @patrickmahomes and go ALL IN. Here is Oakley VP of Product Creative, Brian Takumi, to tell you what we’re offering. Head to the link in our bio for more info. @shecks @chloekim – over to you! @allinchallenge #allinchallenge #ForTheLoveOfSport
As a brand that uniquely sits across multiple sports, Oakley will be creating the ultimate Oakley sports weekend – kicking-off at the rowdiest hole in golf at the Phoenix Open and ending the weekend watching the AFC and NFC champs battle it out for the Super Bowl in Tampa Bay. Fans will have the chance to win roundtrip airfare to Phoenix, to Tampa Bay, and hotel stays in both cities. The brand is also throwing in a signed Patrick Mahomes helmet, and two Oakley gift bags with apparel, eyewear and accessories!
Consumers can sign up HERE.
Next up in the challenge – Oakley has nominated its athletes Ryan Sheckler and Chloe Kim to go All I
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