Following its short-lived but highly successful stint on Instagram Live in March 2020, Demon Time quickly made global headlines to only soon later be banned from the social media platform. Though, after receiving a renowned endorsement from Beyoncé, Demon Time is back online! The first-of-its-kind, virtual club announces their partnership with OnlyFans, a subscription-based influencer and celebrity engagement platform.
Demon Time’s partnership with OnlyFans is a joint effort to create the first-ever, monetized digital strip club allowing the demon community a safe place for consistent, late-night entertainment during the COVID-19 lockdown and beyond.
Founded by Social Entrepreneur Justin Laboy and Justin Dior Combs, Demon Time boasts a cult-like audience that is hundreds-of-thousands strong. Supported by hundreds of special guest celebrities including top N.B.A. and N.F.L players like Shaquille O’Neal, Kevin Durant, and Odell Beckham Jr., music artists Drake, The Weeknd, Diplo, and YG, and even top models like Winnie Harlow.
“At first, Demon Time was a way to entertain my friends – my personal brand has been synonymous with entertainment and nightlife – but I soon realized that it evolved into something so much bigger,” explains Demon Time Founder & Host Justin Laboy. “Demon Time became an opportunity for us to build a community that empowers the women involved and allows them a safe and legal way to earn money, especially during the pandemic.”
“The future is digital, and we wanted to continue to create something that has never been done before. OnlyFans was undoubtedly the right partner for our official brand launch as they truly empower creatives and allow them to monetize their talents and likeness with full control and ownership of their content,” expresses Laboy.
LaBoy first had the idea for a virtual party at the start of the stay-at-home order after curiously going live on Instagram via his meme page for the first time at 1am. The former professional European League basketball player, New York nightlife professional and Instagram meme page manager invited his more than 60,000 followers to join him on live and soon he had women – known as ‘demons’ – requesting to join him on split screen alongside his notorious wine glass. Laboy unexpectedly created a cultural movement after drawing in a high-profile, celebrity viewership and pinning the women’s Cash App info to the stream.
Businesses around the world closing down due to the lockdown leaving many adult entertainers scrambling to find new ways to bring in income and meet clientele. With the newfound attention, along with the serious money-making opportunities for performers, LaBoy partnered up with Combs and began scheduling dancers in advance, giving equal opportunity to women of all races, shapes, and sizes, pinning their Cash App info to the stream, and enforcing payment policies for high-status viewers as the audience gets more restricted. Many women who have appeared as guests have earned an upwards of $4,000 in a night for 8-10 minutes of screen time and also amassed a larger following on their Instagram accounts – all anonymously from the comfort of their own home.
“The narrative in music & entertainment has become “sex” and how it is able to empower women financially and, in a sense, emotionally. We love that!” expresses Elie Maroun, Demon Time Partner & Founder of Greyspace.
“I work closely with other brands in the adult space as well that really understand and embrace the culture like Vixen, Doc Johnson and Pornhub. We plan on using the Demon Time platform to further integrate and showcase music and culture while helping our talent generate money.”
Despite Instagram’s inequitable expulsion from the platform due to alleged violation of terms, Demon Time’s streams have only inspired more virtual strip clubs to pop up on the platform along with a slew of copycats, who Laboy and Combs worry look to take advantage and solicit women in need. However, the Onlyfans partnership allows Demon Time to tighten their digital velvet ropes, relaunch, and payout performers safely, directly through the OnlyFans protected paywall.
“The world is evolving, and with that there will be a huge growth in renovating business models and creating new ways to do old things. We are reinventing the wheel of adult entertainment and the way it’s consumed within the culture during this pandemic and beyond. We at Demon Time are empowering women and allowing them to make money in the comfort of their homes discreetly and safely. We hope to make a positive impact on lives,” states Gordan Dillard, Demon Time Partner & Artist Manager (Maverick/Sal & Co).
Anyone over the age of 18 can sign-up for free to tune into Demon Time’s grand opening live on Friday, May 15th at 12 AM EST / 9 PM PST via Demon Time’s OnlyFans account.
Talent can also sign-up by visiting – WWW.DEMONTIMESIGNUP.COM.
Alongside the relaunch announcement with OnlyFans, Demon Time also kicks off their partnership with American pleasure products brand Doc Johnson by introducing an limited-edition merchandise release available on the Demon Time site shop – https://www.demontimeclub.com.
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