LaLiga North America has partnered with PointsBet, a top tier global sportsbook operator to bring the world’s best soccer league, its internationally recognized clubs and players, and world-renowned Spanish passion closer to fanáticos in the US throughout the current season and next.
The “Official Betting Partner of LaLiga North America,” PointsBet will be able to utilize LaLiga’s distinguished IP, experience the incredible brand value, and access its coveted, highly-engaged audience that is rapidly expanding. The companies will also work together on best-in-class practices to protect the integrity of LaLiga games. With Spanish and English capabilities, fans will experience seamless integration without interruption and not be hindered by language constraints.
Part of this agreement incorporates unique, multilingual content that will be featured across LaLiga North America’s programming slate—with the creation of the “PointsBet Prediction of the Week.” This weekly segment will be discussed in English and Spanish by talent including Luis Garcia, Jimmy Conrad, and Chelsea Cabarcas.
In addition, three LaLiga Ambassadors will be chosen as PointsBet Legends and will provide their personal predictions in English and Spanish to encourage fans to make their own, on the dedicated PointsBet betting space on the LaLiga website. This special content and web feature will be available for use later this spring.
This deal marks PointsBet’s third partnership with a major professional league after entering into a collaboration with both the NBA and XFL in February of 2020. PointsBet is the first sportsbook to partner with LaLiga in the US and will kick off ahead of El Gran Derbi on March 15, 2020.
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