Image Credit: Photo Courtesy Of Artist
1RIC, the critically-acclaimed augmented reality studio founded by pioneering artist and technologist Asad J. Malik, today announced the launch of Jadu, an iOS app that allows fans to record performances alongside three-dimensional holograms of their favorite musicians and influencers. At a time when TikTok has allowed for a new wave of content that is tied to songs, and AR filters have saturated Instagram, Jadu is hoping to take remixed user-generated content to its next evolutionary step.
Built for a younger digital-native generation that is content producing as much as it is content consuming, Jadu allows fans to choose from a library of photorealistic holograms of different musicians. Users can scan their surroundings and place the hologram in their space using AR, then get into the frame with their favorite artist and record a video as they perform with the hologram. The resulting video can be saved to their device and shared on TikTok, Instagram or any other social media website.
Jadu’s platform unlocks an unprecedented opportunity for artists to explore AR in a way that allows them to perform how they are used to, break down barriers to entry for fans and encourage a whole new form of shareable, user-generated content. Although Jadu will be announcing new holograms in the coming weeks, the app is launching with five performances from five different Gen Z cult favorite artists: Poppy, Pussy Riot (Russian feminist protest punk rock group), Vic Mensa (American Rapper + activist), Palaye Royale (Canadian-American rock band) and Sir Chloe, with more to be announced in the coming weeks.
“We want Jadu to enable a new sense of presence,” said Asad J. Malik, creator of Jadu and founder and CEO of 1RIC. “There is something special about allowing artists to share this new sense of presence with young audiences that care so deeply about them. I’m very proud of our first batch of artists. Their fans rely on their music to express and make sense of identity at such an impressionable age. We are here to help strengthen that bond.”
Each Jadu hologram is essentially a 15-second performance from an artist captured using a cutting-edge technique called volumetric video. The artist performs live to a small portion of an upcoming single as they are recorded using 106 cameras. All this data is rendered to then form a compressed three-dimensional video that the user can seamlessly place in their space using a smartphone. Jadu looks at these holographic performances not just as pieces of content but as tools that can be used to make much more user-generated content.
Jadu comes on the heels of two of 1RIC’s critically acclaimed AR projects, A Jester’s Tale and Terminal 3, both of which were festival standouts at Sundance 2019 and Tribeca Film Festival 2018, respectively. These projects showed festival-goers the possibilities that volumetric video can bring in the future. Jadu is 1RIC’s attempt at bringing this medium to the mainstream.
Jadu is available for download in the Apple Store with additional artists to follow.
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