Today, Art of Sport – the body care brand for athletes – is launching their first commercial campaign with national spots featuring pro-athletes and Art of Sport ambassadors James Harden and JuJu Smith-Schuster. They will air on television networks nationwide with a focus on live sport networks. The brand is now available at Target and Target.com.
The two spots feature Harden as “Dr. James Beard Harden” and Smith-Schuster as “Professor JuJu Smith-Schuster” and can be viewed at the following links:
In addition to the television ads, Art of Sport has launched museumofathleteskincare.org. Content on the site expands on the TV commercial and includes more information on Dr. Harden and Professor Smith-Schuster, as well as Art of Sport products. Visitors to the site can find special extras from the commercials stars.
For more, visit artofsport.com or on Instagram @goartofsport.
Art of Sport™, launched in 2018, makes body and skincare products engineered to keep all athletes’ skin fresh, energized, hydrated, cleansed, and protected. The brand’s high performance formulas are made with powerful botanicals and without ingredients the skin doesn’t need. Founded by Matthias Metternich and Brian Lee with founding partner Kobe Bryant, the brand’s athlete partner roster includes Javier Báez, James Harden, Ken Roczen, JuJu Smith-Schuster, and Ryan Sheckler. For more information please visit.ArtofSport.com or follow @GoArtofSport.
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