The latest Foot Locker x adidas partnership comes to life through BOOST WORLD, the home of energy at Foot Locker. Boost technology by adidas was first revealed in 2014 at Foot Locker as a performance product innovation – but today, Boost by adidas has equal importance in the lifestyle space, with classic silhouettes, cross-brand collabs and hundreds of colorways for sneakerheads to choose from. BOOST WORLD at Foot Locker will start with rich story telling rooted in the lifestyles that defined the Boost evolution –sport, global fashion and youth culture.
Revealed today, the first BOOST WORLD collection is “Energy in Color,” March 13. A set of dynamic but classic colorways from the adidas archive iconic adidas silhouettes reflect the energy of the NMD and UltraBoost. Learn more about BOOST WORLD style and energy here.
BOOST WORLD at Foot Locker and Champs Sports nationwide and at Foot Locker Canada.
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