To celebrate, global sports company PUMA is supporting girls and women in sport around the globe by giving away ultraviolet laces, the official color of International Women’s Day. For each pair of International Women’s Day laces given away, PUMA will donate 1 euro to Women Win, a global leader in girls’ and women’s empowerment through sport.
To be “Forever Tied Together” for International Women’s Day, PUMA also is launching a social media initiative with its network of ambassadors, athletes and social fans to sport the laces. For every unique Instagram post that includes a photo of the laces with the hashtag #PUMAWomen, PUMA will donate an additional 1 euro to Women Win. PUMA will contribute up to a total of 100,000 euros to the organization.
The ultraviolet laces will be distributed with every PUMA footwear purchase on PUMA.com and at the NYC flagship store from March 1 to March 8, 2020.
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