After first announcing their partnership and debut shoe in summer 2019, PUMA and Def Jam are back for their sophomore release.
The new collection celebrating the iconic label’s 35th anniversary features fresh takes on two PUMA sneakers: the classic Clyde along with the brand’s newly relaunched Sky LX. On-court basketball sneakers in the ‘70s and ‘80s, both styles have since been redesigned as lifestyle shoes for today. The history of both sneakers further ties into Def Jam’s decades-long work in the music industry, where the label’s ground-breaking artists were known to rock PUMA on stage and in the booth. The PUMA x Def Jam Sky LX ($140) and PUMA x Def Jam Clyde ($90) commemorates PUMA and Def Jam’s place in history complete with throwback vibes, including a Def Jam logo on the tongue.
PUMA is also teaming up with Public Enemy to release new iterations of the two shoes celebrating 30 years since they released its game changing “Fear of a Black Planet” album in 1990. The eye-popping collection features Chuck D’s famous “Fight the Power” verse on the side of the PUMA x Public Enemy Sky LX ($140) while the PUMA x Public Enemy Clyde ($90) has the “Fear of a Black Planet” boldly stamped on the outsole.
The PUMA x Def Jam collection will be available in-stores and online at PUMA.com starting February 14, while the PUMA x Public Enemy collection will be available this spring. Select styles from both collections will be available in limited releases during All-Star Weekend in Chicago.