Today, PUMA is officially announcing its multi-year partnership with award-winning artist, J.Cole with a short film. Co-directed and conceptualized by Cole himself, the commercial was a joint PUMA x Dreamville production and will air during Sunday’s NBA All-Star game on TNT.
This announcement comes right before PUMA’s newest Hoops silhouette, the Sky Dreamer, hits shelves on February 13. Featuring a Dreamville “Dreamer” emblem, the Sky Dreamer is the first of many PUMA Hoops products that Cole will be involved in before dropping his own Dreamer footwear and apparel later this year.
In conjunction with this launch, the Sky Dreamer basketball shoe is also launching today.
Image Credit: Puma
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