LaLiga North America has partnered with Verizon on a multiyear deal exclusive to the United States.
This multifaceted partnership will offer Verizon customers, through its loyalty program, Verizon Up, the chance to interact with the best soccer league in the world through experiential events, educational opportunities, youth and coaching programming, clinics and tournaments – all officially launching with ElClásico on Sunday, March 1st. The partnership will also explore how Verizon’s innovative technology can enhance the fan experience.
This deal demonstrates LaLiga’s brand value, the distinguished IP, and access to a coveted, highly-engaged audience that is rapidly expanding. It also marks LaLiga North America’s latest arrangement to grow the awareness and visibility of the LaLiga brand within the territory and will continue throughout 2024.
Included in the attached releases are quotes on the partnership from Boris Gartner, CEO of LaLiga North America, and John Nitti, Chief Media Officer of Verizon.
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