On Friday, February 14th, Crown Royal and Chicago’s own creative visionary and designer Joe Freshgoods dropped Crown Royal x Joe Freshgoods Present ROYAL APPLE GOODS – a capsule collection of apparel and accessories including the bottle bag reimagined as a sneaker bag curated by Freshgoods that represents the crisp culture that is uniquely Chicago. In addition to the collection reveal, The Royal Pop Up featured a variety of services by Freshgoods’ Chicago-based inner circle of creators and collaborators including barbering by Roger “Rodge” Williams, nail art by Tacarra Sutton and Slay Lewis, DJ sets by Vic Lloyd, Chuck English and Evie, Fix Your Kicks sneaker cleaning and more.
“I’ve always had a great love affair with Crown Royal, so this partnership felt like the thing to do. They’re re-defining royalty in a way that’s relevant to a new generation – to creators and people and from all walks of life – and I’m really excited to be a part of it,” said Freshgoods.
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