Reebok has collaborated with some major talent in a series of unconventional runway shows to launch its new energy-return shoe, capturing the action on doorbell cams and kicking it out to the world.
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Cardi B held her own runway show (HERE), showcasing the disruptive, dynamic side to Reebok Zig Kinetica. Reebok is the first fashion brand to tap into this unexpected video platform and more doorbell cam runway shows are expected over the coming days and weeks from renowned creatives, musicians and athletes.
The new shoe drops globally on Reebok.com tomorrow at 12:01AM EST.
“Zig the Runway is about being unexpected and unapologetic about your style. I always do me and keep people guessing and that’s what we’re showing off in this video,” said Cardi B. “Reebok Zig Kinetica isn’t like any other shoe that’s come before it and this fashion show is like nothing that has come before it. We’re breaking the mold and blazing our own trail – that’s what Reebok is about.”
Zig Kinetica is built around a distinct zigzag-shaped, energy-return sole that channels and returns kinetic energy using a three-part system:
- Floatride Fuel: Energized bouncy foam helps deliver cushioning feel for everyday needs
- Zig Energy Shell: Channels and returns kinetic energy, while providing a bold aesthetic
- Zig Energy Bands: A unique outsole that expands and contracts like a rubber band to provide spring-like response
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