Tony’s Sports is making its comeback. In the lead up to NBA All-Star weekend in Chicago, adidas Basketball is reopening the legendary Windy City sneaker shop with a series of limited-edition footwear drops, events.
For Chicagoans in the mid-80’s to 90’s, Tony’s served as the hub for sneaker culture — a place where DJs spun music and hip-hop legends could be found shopping for their newest kicks. Originally open from 1985 – 2007, the sneaker shop was a place that prided itself in inclusivity, community, and of course, unrivaled knowledge in the sneaker game.
Tony’s helped shape some of the most well-known sneaker shops in Chicago and the people that run them. Working with those who knew Tony’s best, adidas has recreated the original store in Chicago’s Hyde Park — complete with live DJs, throwback retail displays and custom airbrush and graffiti signage.
And of course, we’re getting the original crew back together, because at adidas we believe creative collaboration can change anything and when you team up with creators together, we can make a real impact.
Today – February 7, the people that knew Tony’s best will flip the open sign once again. The recreated Tony’s will include exclusive adidas footwear drops and special appearances by those connected to Tony’s and Chicago sneaker culture.
Much more than a simple store opening, the reopening of Tony’s Sports represents an homage both to the origins of sneaker culture and to the city of Chicago.
Sneaker fans are welcome to come check it out at 1658 E 53rd St from February 7-16, full hours of operation can be found below.
For All-Star weekend, adidas set out to create special products that are truly made by Chicago and for Chicago by collaborating with local powerhouse Fat Tiger Workshop.
In working together, each footwear drop represents the individual vision of Rello Jones, Des Owusu and Victor Pitre. Together these styles are inspired by the creative culture of current-day Chicago. In debuting this collection, adidas and Fat Tiger Workshop worked together with Chicago based lifestyle photographer Nollis Anderson on a look book.
Jasmine Jones is a native Chicagoan and current adidas employee. To pay homage to the great city and her love of basketball, adidas and Jasmine co-created footwear. Jasmine drew inspiration from the Chicago Park District basketball courts where many kids spend their summers playing into the night.
To debut this collection Jasmine Jones and adidas worked with local photographer, Alina Tsvor to come together to shoot her collection.
In addition, adidas unveils NBA on-court player footwear for All-Star Game players Brandon Ingram, Damian Lillard, Donovan Mitchell, James Harden, Kyle Lowry and Trae Young. As well as, for Rising Stars player Trae Young, Skills Challenge contestant Patrick Beverley and Three-Point contestants Damian Lillard, Trae Young and Zach LaVine.
Exclusive adidas Chicago 2020 footwear drops include:
- Superstar 2020
- As a brand born in sport, but carried into music, art and fashion, we believe that teamwork has the power to change all these realms, as well as the lives and worlds around them.
- Originally created for basketball courts in the ’70’s, celebrated by hip hop royalty in the ’80’s the Superstar is the lifestyle staple for streetwear enthusiasts.
- For over 50 years, the adidas Superstar has been the go-to of sport and street legends, connecting creators across cultures.
- Additional Press Materials, HERE
- On sale: Available now at Chicago retailers and on adidas.com | Price: $80-110
- February 8: Fat Tiger Workshop Superstars & Rivalry Hi
- Chicago Plays Harder Superstar by Vic was designed by Vic Lloyd to represent the “Chicago Plays Harder, Chicago Works Harder” mentality. Lloyd’s first loves were basketball and music and it all started with a simple milk crate. The first shoe in this series represents the crate diggers and DJs that grew up using crates as the tools of the trade.
- We All We Got Rivalry Hi by Des represents being born and raised in Chicago, the city trains you to be ready for any and everything and the “We All We Got” Rivalry High represents that energy.
- Chicago Girls Do It Better Superstar by Des represents the spirit that “Chicago Girls Do It Better.” This Superstar is a thank you to all the Chicago girls doing their own thing in the city and everywhere in the world.
- Paradise Lost Superstar by Rello is a shoe for all of us who write our own stories. It’s about showing love and giving people their flowers when they can still smell them. I dedicate this shoe to the superstar in you. “We Are All Superstars.”
- On sale: 2/8 at select Chicago retailers; 2/15 on adidas.com | Price: $100-110
- February 12: Jasmine Jones Top Ten Hi & Pro Model
- Jasmine Jones “P.D.” Top Ten HI is a hoop classic, remade in bold black leather and hues of dusty oranges, inspired by images Jones took of the Chicago Park District at dusk. The colors and materials were both inspired by Jones’ experiences with these basketball courts.
- First launched in 1979 for the top 10 NBA players, these shoes eventually made the leap to streetwear staple. This version stays true to form with a leather upper, padded collar and suede toe bumper.
- Jasmine Jones “Heart Court” Pro Model features an iconic rubber shell toe and cup sole. The Pro Model hit the scene as a professional basketball shoe in the 70s, turning into the sidewalk legend of today.
- On sale: 2/12 select local Chicago retailers; February 15 adidas.com | Price: $100
Exclusive NBA on-court adidas footwear drops include:
- February 10: Pro Model 2G Shelltoe & Superstar 50
- Celebrating the 50th Anniversary of the Shell Toe A, the return of Pro Model 2G is nod to our basketball heritage for today’s limitless creator.
- The Pro Model 2G Shelltoe 50 features a classic design with a color palette reimagined with a gold foil upper and full-length Bounce cushioning.
- Brandon Ingram, Kyle Lowry and Trae Young will wear Pro Model 2G during the ASW game, while Patrick Beverley and Zach LaVine will wear the sneaker during Saturday’s events.
- On sale: 2/10 in select Chicago retailers and at adidas.com | Price: $100
- February 13: adiZero Rose 1
- A classic return for Derrick Rose in his homecoming to Chicago at All-Star Weekend.
- Worn during Rose’s MVP campaign in 2010-2011, the adiZero Rose 1 pays homage to his journey to the NBA with two colorways, which embrace Derrick’s “rose that grew from concrete” mentality and celebrate his formative high school days.
- The model stays true to its original design with a Bounce cushioning update and homage to Rose’s MVP season on the tongue.
- On sale: 2/13 in select Chicago retailers; February 14 at adidas.com | Price: $140
- February 14: Harden Vol. 4 x Daniel Patrick
- 2020 officially tips off Daniel Patrick’s collaboration with James Harden and adidas Basketball.
- The collection includes a unique Harden Vol. 4 x Daniel Patrick sneaker colorway and apparel collection that draw inspiration from adidas’ heritage and Harden’s style.
- Harden Vol. 4 is the lightest Harden signature shoe to-date, featuring LIGHTSTRIKE midsole cushioning.
- On sale: 2/14 in select Chicago retailers and adidas.com | Price: $150
- Additional Press Materials, HERE
- February 14: Dame 6 x Pusha T
- Dame 6 is the first model in the series to feature LIGHTSTRIKE technology, the super-light midsole that provides the perfect balance of lightweight cushioning and on-court responsiveness.
- Crafted for a precision fit and lateral support, Dame 6 delivers a lock-down feel through an anatomical webbed lacing system.
- The Dame 6 x Pusha T collaboration sneaker is inspired by the stories of Damian Lillard and Pusha T on becoming who they are.
- The words “I Am My Own Fan” are imprinted along the medial midsole and represent the attitude of believing in yourself first – without having to worry about anyone else co-signing who you are.
- The overall design elements are inspired by the early 2000s mixtape culture.
· D.O.N. ISSUE #1
o Donovan Mitchell will debut a new colorway of his first signature sneaker, D.O.N. Issue #1.
o The new silhouette supports Mitchell’s unmatched vertical leap and speed.
o On Sale: 2/28 | Price: $100
Special Tony’s Sports Events:
- February 7: Tony’s Sports open to the public
- February 7: Local airbrush artists in-store to create custom GWP tees, mini-basketballs and any purchased shoe; 4-8PM
- February 8: Local airbrush artists in-store to create custom artwork on GWP tees and mini basketballs, as well as any purchased shoe; from 12-6PM
- February 9: Local airbrush artists in-store to create custom artwork on GWP tees and mini basketballs, as well as any purchased shoe; from 12-6PM
- February 9: Zine Release Party co-hosted by Oscar Castillo, followed by a Q&A with Tony and Oscar. RSVP HERE.
- February 13-14: Locally sourced vintage Chicago tees from the 1985-2007s will be customizable with screen prints of Tony’s hit artwork.
- February 15: Tony’s fans will have a chance to show their pride for the store and Chicago-permanently with a former Tony’s regular, Nick Colella, Great Lakes Tattoo artist for a tattoo pop-up.
Tony’s Sports Hours of Operation:
- February 7-8: 11AM-8PM
- February 9: 12PM-9PM
- February 13: 11AM-8PM
- February 14-15: 11AM-8PM
- February 16: 10AM-5PM
Special adidas Store Activations:
- February 8: Fat Tiger Workshop grand re-opening event with artist talk series focusing on music & sneakers.
- February 12: Jasmine Jones ASW Kick-Off Event at adidas’ Wicker Park store. Jasmine will discuss her inspiration for the sneakers and conduct a Q&A with the crowd. The store will be taken over with sourced photography of Chicago’s most iconic courts.
- February 13: Brandon Carlton is a self-taught painter and founder of the apparel brand UGLY – U Gotta Love Yourself. Brandon will host a workshop at adidas’ Wicker Park store, where guests who RSVP will be gifted a pair of Superstars to customize with paint and materials inspired by the Chicago streetball courts.
- February 14: TH-OUGHTS is a person-to-person education service that gives access to experts in any field via a short, structured Q&A. Designer, Ben Gott, will host a panel at adidas’ Wicker Park store on the creative intersection between design and basketball.
- February 14: Fat Tiger Workshop event on Where Sport & Fashion Meet.
- February 15: Young Chicago Authors (YCA) cultivates young voices through writing, publication and performance education. YCA will host the Emcee Olympics, a program created as a place for youth to congregate and express themselves through the writing and performing of spoken word, poetry and rap. At adidas’ Wicker Park store location the group will come together for a tournament style head-to-head competition with surprise guests and prizes.
- February 16: adidas is partnering with multiple WNBA players for a fan surprise and delight moment at adidas’ Water Tower store location.
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