adidas today released “Check the Scoreboard,” a new track and music video recorded by hip-hop star Pusha T and produced by Pharrell. The video features Pusha T alongside NBA All-Star Damian Lillard, celebrating their respective journeys and the duo’s Dame 6 x Pusha T adidas shoe.
See the video here:
- Instagram via @adidasHoops: https://www.instagram.com/p/B8hAQDEJYMX/
- Twitter via @adidasHoops: https://twitter.com/adidasHoops/status/1228015354636570624
The new song comes on the heels of adidas unveiling a Dame 6 x Pusha T colorway that will go on-sale tomorrow, February 14, in select Chicago retailers and at adidas.com for $140.
The Dame 6 x Pusha T collaboration sneaker is inspired by the stories of Damian Lillard and Pusha T on becoming who they are. The words “I Am My Own Fan” are imprinted along the medial midsole and represent the attitude of believing in yourself first – without having to worry about anyone else cosigning who you are. The design was influenced by early 2000’s mixtape culture.
Keep an eye out for a Dame D.O.L.L.A. performance during the NBA All-Star Saturday Night festivities. The music video dropped on Dame and Pusha’s social media this morning and will air Saturday evening on TNT’s broadcast.
For more info, check out @adidasHoops on Instagram and Twitter using #FreeToCreate.
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