Image Credit: Shot by Melodie Jeng.
Global fitness and lifestyle brand Reebok has announced a new capsule collection with international fashion brand, Juun.J. The collaboration, previewed during Paris Fashion Week Men’s, reimagines the iconic Pump Court—a Reebok silhouette that has remained untouched since its inception. Debuted only as a prototype from the Reebok Archive, the style was never brought into production, until now.
The original Pump Court concept was designed by Steve Smith, the creator of the Reebok Instapump Fury, and featured the first iteration of the pump that used an external hand pump to inflate. The reimagined Juun.J x Reebok Pump Court features metallic leather finishing and a newly constructed TPU molded piece on back, as part of Juun.J’s signature sneaker design aesthetic.
Inspired by youth and street culture, the full Juun.J x Reebok collection features a selection of unisex apparel – blending traditional tailoring with a modern streetwear lens. With a mix of footwear and expertly crafted apparel, this new collaboration perfectly merges Reebok’s sportswear heritage and Juun.J’s juxtaposition of old and new.
The full collection will be available globally in fall 2020.
Image Credit: Reebok
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