Today, Reebok announced Zig Kinetica , a groundbreaking new silhouette that channels energy with every stride you take. Reebok is unveiling their biggest shoe drop of 2020 as their partner and MMA’s biggest star, Conor McGregor returns to the Octagon for the first time since October 2018. Conor will serve as the face of the Zig campaign as he embarks on his journey to regain the lightweight title. Zig Kinetica will debut with an unexpected ad starring the legendary fighter as he transforms into an action figure through the power of Zig.
The announcement marks the next phase in Reebok’s “Sport the Unexpected” campaign, celebrating bold risk takers who reshape culture by being anything but expected.
Reebok’s ZigTech technology, originally introduced on 2010’s ZigPulse silhouette, set a new standard for innovation, function and disruptive design. Transcending its performance-based origin, Zig Kinetica fuses innovative sport tech with sleek style to create a highly functional shoe that seamlessly transitions from gym to street.
Zig Kinetica is built around a distinct zigzag-shaped, energy-return sole that channels and returns kinetic energy using a three-part system:
- Floatride Fuel: Energized bouncy foam helps deliver cushioning feel for everyday needs
- Zig Energy Shell: Channels and returns kinetic energy, while providing a bold aesthetic
- Zig Energy Bands: A unique outsole that expands and contracts like a rubber band to provide spring-like response
The launch is also being celebrated with the creation of 100, ultra-limited edition “Zigurine” action figures of Conor McGregor, hand-crafted by legendary stop motion puppeteer, Andy Gent. See HERE for images and assets. Zig Kinetica drops on Reebok.com for $120 on February 21, 2020.
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