DIESEL is proud to announce a six month residency at iconic experiential retailer, Fred Segal’s flagship location on Sunset Blvd. Beginning January 28, Hartel, the multi-brand men’s shop at Fred Segal Sunset will carry DIESEL’s most exclusive and covetable collaborations to date. This includes DIESEL Red Tag x READYMADE, DIESEL Red Tag x A-COLD-WALL*, and DIESEL x Eric Emanuel, in addition to a selection of seasonal and core DIESEL denim and RTW styles.
“We are thrilled to be in Fred Segal Sunset, one the most amazing environments which represents the best of what the modern lifestyle looks like and stands for today. We are happy to be there with our best offering of our collection and collaborations. This partnership represents what Diesel wants to stand for and wants to be in the American market, delivering amazing product in the most unique stores.” – Stefano Rosso, CEO of North America
“These Diesel creative collaborations are super relevant,” said John Frierson, President of Fred Segal. “This is a chance for Diesel to tell a strong story in LA, with a curated selection of limited edition pieces that can only be found at Fred Segal Sunset.”
Released exclusively in the United States at Fred Segal Sunset, the DIESEL Red Tag x READYMADE collection was designed in partnership with Osaka, Japan-based up-cycling brand, READYMADE by Yuta Hosokowa. Hosokowa reimagines deadstock and military textiles into one-of-a-kind outerwear pieces and accessories, demonstrating how something militaristic can be transformed into a high-fashion item. For DIESEL Red Tag, Hosokawa conceived a six-piece unisex collection, where every garment — including an intricately patched-together Western collar jacket, a utility jacket, a duffel bag, a baseball cap and two pairs of jeans (one with a tapered leg, one wide-legged) — is made of leftover denim. Due to the couture-like quality of the collection, only 250 pieces across all styles will be available globally.
The DIESEL Red Tag x A-COLD-WALL* collection was developed in collaboration with the London-based brand’s founder, Samuel Ross. Consisting of 19 vegetable-dyed garments and accessories, the capsule features avant-garde workwear styling and utility-focused details, such as translucent denim seam taping and the use of a devoré technique, which layers Diesel’s traditional heavyweight denim with the malleable memory nylon panels. A-Cold-Wall’s design aesthetic shines in the capsule’s hallmark outerwear and the trousers, such as a spliced and patched hooded parka, tie-dyed denim shirt jacket, and technical mixed-material dyed jeans. With these effects, the capsule collection embodies DIESEL’s iconic denim history, as well as Ross’ high-concept, intellectual designs on which he has built a global following at A-COLD-WALL*.
The DIESEL x Eric Emanuel collaboration highlights Eric Emanuel’s signature combination of simplicity and elegance to create comfortable, stylish sportswear. The collection includes dual-branded shorts in three different colorways, each accented with a stonewash fade.
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