Image Credit: Puma
PUMA’s RIDER franchise in October, the revamped and transformed silhouette will soon debut in two new colorways – FUTURE RIDER Ride On and STYLE RIDER Ride On.
The FUTURE RIDER ($80) and STYLE RIDER ($100) boast vibrant color blocking, a lightweight deconstructed upper, a RIDEFOAM midsole and a shock-absorbing outsole, among other playful elements. Both of these bold and colorful styles will be available in unisex sizing.
Musicians and PUMA ambassadors YBN Cordae and DaniLeigh star in the digitally graphic campaign for this second drop – photographed in the FUTURE RIDER, pictured below.
The FUTURE RIDER and STYLE RIDER drop globally at PUMA.com, in PUMA stores and select retailers on Saturday, Dec. 7th.
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