Introducing the first Serta mattress for your feet.
Serta, yes, the mattress company, is bringing its mattress expertise in cooling, strength and resiliency to create a limited-edition sneaker for the first time.
The brand collaborated with hip-hop musician, producer and designer DJ Clark Kent to release the limited-edition sneaker called the iC1 that features unique iComfort by Serta UltraCold™ System technology. Each iC1 sneaker features UltraCold™ carbon fiber-infused memory foam and high-performance Max Cold™ fabric, designed to help pull the heat away from your feet and leave you with a cool, comfortable feeling.
Each sneaker is handmade for Serta by DJ Clark Kent and Garrixon Studios. Sneakers are numbered and include a mattress tag with special collection details. The iC1 sneaker is unisex and available for $99.
“When I was approached by Serta, I was humbled and honored but also very intrigued. It’s not often a mattress company wants to create a shoe, but I was up for the challenge,” said DJ Clark Kent. “When creating the shoe, I used all premium materials including croc, lizard and ostrich embossed leather mixed with the Serta mattress components and cooling foam. Before this project, I had never thought to put mattress material in a shoe, but it makes sense to bring the comfort and cooling of the iComfort by Serta mattress to the sneaker community.”
The shoes are available for pre-order today online and at Urban Necessities retail locations in New York City and Las Vegas starting December 10, 2019.
For more information about the sneaker, visit www.icomfortshoe.com.
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