UZ has announced the launch of its latest product: 38°C / 99°F LIP TREATMENT. Just as this revolutionary formula transforms lips, the brand has refreshed its flagship store. This will mark the third evolution of UZ 19 HOWARD.
This dynamic retail space first opened on June 25th to showcase EYE OPENING LINER, a product that has quickly become a cult-favorite and even earned an Allure Best of Beauty Award. 7 SHADES OF BLACK, a collection of seven distinct iterations of black liquid liner, followed in September. Now, the brand is bringing Japan’ s #1 lip treatment Stateside.
To celebrate, UZ 19 HOWARD is dedicating the main area of the freshly renovated store to 38°C / 99°F LIP TREATMENT. Washed with warm lighting that reflects the concept of this product and the uplifting feeling that inspired it, the space is a welcoming retreat for customers to escape New York City’ s cold weather and nourish their wind-whipped lips. Everyone can experience and experiment with all six shades of this innovative product firsthand.
The museum-style viewing area in the back of the store is centered around EYE OPENING LINER. The glossy white space will feature all 13 original shades as well as the 7 SHADES OF BLACK collection.
BYE BYE, LIP BALM: NOW LIPS WILL LEARN TO TREAT THEMSELVES
Designed to break the seemingly endless cycle of applying and reapplying lip balm, 38°C / 99°F LIP TREATMENT is so radical that lips will now self-moisturize. First time beauty care ingredients. First time lip care benefits. And probably, the last time you will ever need lip balm.
SELF-MOISTURIZATION: INTRODUCING LIP CARE TO A WHOLE NEW DEGREE
This first-ever combination of Multi Flora™ and ENDMINRAL™ totally changes the game. Self-moisturizing so continuous and so effective, it feels like it’ s working even when you’ re not wearing it. A lip experience so transformative, it is the #1 lip treatment in Japan.
UZ 19 HOWARD
UZ’ s Soho location is a landmarked building and it was important to UZ to honor its history. The exterior has largely remained true to its original form, while the interior is ultramodern. Old meets new, in a transparent, fluid, and light-filled space that feels like nothing else in NYC.
UZ 38°C / 99°F LIP TREATMENT will be available at UZ.Team & UZ 19 HOWARD in NYC for $20 beginning November 15th.
UZ 19 HOWARD, New York, NY 10013
is open daily November 15th – December 31st
HOURS: Monday – Friday: 11am-8pm / Sunday: 11am-7pm
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