PHOTO CREDIT: JASPER SOLOFF/@JASPERAEGAN
Sorella founders Heather Sanders and Brittney Turner hosted a mentorship event and design program at their storefront on Melrose Avenue in Los Angeles for the 11 #GirlsTour by Sorella ambassador winners. #GirlsTour by Sorella has grown into a nationwide campaign to drive awareness of female empowerment on a mass level by giving new opportunities to young girls across the country. The day was jam packed with different activities for the ambassadors to participate in, including getting to know the power duo behind Sorella, a design workshop, and a campaign photo shoot, shot by Jasper Soloff, the young photographer responsible for iconic covers like Iggy Azalea for Galore, DJ Khaled for GQ, amongst others. Vogue says he is “capturing the cultural zeitgeist in all of its glory.”
This falls on the heels of a summer campaign that Sorella started; Heather called on young girls and teenagers in a PSA, posted to her more than 1.5 million Instagram followers, igniting a viral social media campaign, #IAmGirlsTour, asking girls to explain why they should be chosen for this social good initiative. The #GirlsTour program then recruited the top 12 girls based on causes they’re aligned with, their passion to give back to their communities, and their love for fashion and entrepreneurship, in an effort to provide them with the tools they need to become influential leaders and gain great mentorship.
Meet the #IAmGirlsTour Ambassadors 16 year-old Kendel Vanterpool from Washington D.C., 16 year-old Phoenix Rosete-Wright, 18 year-old UCLA student Milan Spellman from New Jersey, 16 year-old Darly Murray from New York City, single mom and make up artist Kayla Farley from San Diego, FIDM student and New York native Ashley Jean-Baptiste, and LA natives 20 year old Jasmine Ward, USC Student Elinor Elbaz, 22 year old Shivani Chandra, South Central native Maria Diaz, and spinal cord injury survivor Justice Campbell. Saturday’s festivities started with an informative and interactive panel about Heather, Brittney, and the rise of Sorella. The girls then broke off into groups to participate in a design session, that will ultimately be used as an upcoming #GirlsTour merchandise drop before the end of the year. The culminating moment of the day was when the girls got swagged out in Sorella to take a social media and #GirlsTour campaign photo shoot with Heather and Brittney that will be used into 2020. Additional highlights included writing notes to be included in Sorella gift bags for underprivileged girls of the Girls Today, Women Tomorrow (GTWT) charity program, a non-profit organization that mentors teenagers, who will build an ongoing relationship with the ambassadors and the Sorella brand.
AMBASSADOR SPOTLIGHT:
Kayla Farley is a thriving single mom, makeup artist and model. Her ability to juggle multiple tasks makes her a perfect #IAmGirlsTour Ambassador.
Justice Campbell is a young woman from Compton who was paralysed at a young age and told she would never be able to walk again. She defeated all the odds by regaining her ability to walk and has been taking the world by storm ever since.
PHOTO CREDIT: JASPER SOLOFF/@JASPERAEGAN
Sorella is already known as home to the widely popular #GirlsTour movement, which is driven by a cult following of girls who come from all across the nation to take photos in front of the iconic pink #GirlsTour murals and frequently wear the empowering #GirlsTour collection. Based on Girls Tour the women’s movement #GirlsTour was created to represent and encourage strong women, working women, and independent women of all ages, colors, and sizes. Empowering women all over the world to not only be confident and have a vision but to also – be a dope girl with style and hustle.
PHOTO CREDIT: JASPER SOLOFF/@JASPERAEGAN
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