Fresh on the heels of his latest critically acclaimed project, Days B4 III, Lucki delivers the official music video for the project’s lead single, “4 The Betta.” The video is directed by one of underground rap’s most sought after videographers, Lonewolf, who’s well known for his unique style of paper effects editing and work with artists like Lil Uzi Vert, A$AP Mob, Future and more. Produced by DJ Eway, “4 The Betta” is one of the many standouts from Days B4 III. Upon the project’s release last week, Lucki was one of the top trending topics on Twitter in the U.S. and Days B4 III earned support across the music industry from outlets like The FADER, Complex, Noisey, Stereogum and countless others. Pitchfork spotlighted the project as one of their favorite releases of the week and gave it an uncharacteristically high score of 8.0 —what can be considered as a career solidifying album review. Watch the video for “4 The Betta” hereand stream Days B4 III here.
Lucki Days B4 III (Stream) https://Empire.lnk.to/DaysB43
At 23 years old, Lucki is often regarded as an underground anti-hero and his cult following has been quick to label him a modern rap savior. With ten projects under his belt, including his acclaimed debut, Alternative Trap, and most recent triumph, Freewave 3, Lucki’s output has been prolific. While his early music focuses on his environment and experiences growing up in Chicago, his later work captures an internal struggle, delving into the darker recesses of Lucki’s addiction and inner demons. Freewave 3 cemented Lucki’s place as the poster child for new wave drug rap and “for those that have been following Lucki’s unconventional arc, it feels like this new work will deservingly solidify his place as an underground star.”
(The FADER) Upon its release in February 2019, Freewave 3 was spotlighted by Vulture as “the best new rap music” and Pitchfork praised the project as “a triumph of editing and stripping away the extraneous.” As Lucki’s music has developed, he has taken a “less is more” approach, packing his bars with raw emotion and delivering relatable subject matter that connects beyond stereotypical rap tropes. In a recent documentary created in collaboration with The FADER and WAV, Lucki shared, “you can talk about how great your life is but people don’t relate to that shit… cause people’s lives don’t be great.” This self-awareness and honesty is what has given Lucki longevity. “An influence to many and a veteran compared to most artists his age” (Complex), Lucki initially made waves while still in high school, earning early cosigns from the likes of Justin Timberlake, Pharrell and one of his biggest inspirations, Chief Keef, who anointed Lucki as an honorary member of his Glo Gang. While some of Lucki’s early collaborations included tracks with FKA Twigs, Danny Brown and King Krule, to name a few, Lucki has built a legacy on his own terms, purposefully steering clear of guest features in order to stand on the strength of his own art. As Lucki continues to reinvent his sound and alter the course of underground music, his impact is beginning to feel undeniable.
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