Musical artist, boxer and international YouTube sensation KSI unveils his latest single, “Down Like That” featuring Rick Ross, Lil Baby and S-X, released today via BMG and available on all streaming platforms. The triple threat is no stranger to grinding outside of the ring as well, throwing punches in the music industry. His prior release, Keep Up, debuted at #1 on the UK R&B Albums chart.
1. What Inspires Your Music?
“My life inspires my music. I write and rap about past experiences and how I feel. I just feel like it’s more authentic that way.”
2. Could You Describe The Process In Creating Your Latest Single?
“S-X sent me the beat with his hook already on it and I absolutely loved it. I did 3 verses for the track and picked the best one. Then Mams helped me get in contact with Rick Ross and Lil Baby to help add variety to the track. Plus both of them are monumental artists in the game. I definitely feel I have the best verse though haha.”
3. What Do You Have Planned Next With Your Music?
“BANGERS BANGERS AND MORE BANGERS. I wanna release a solo album soon.”
4.What Have Been The Highlights So Far With Your Music?
“Definitely the tour. I love performing. I’m in my element when I’m up on that stage. Interacting with the fans and seeing their reaction when I drop a song, they like just gives me goosebumps.”
To date, KSI’s main YouTube channel has accumulated more than four billion video views and twenty
million subscribers, making him the 99th most subscribed user on YouTube internationally. This latest
single is the first of several, and further introduces the young star to the U.S. market.
KSI (which stands for Knowledge, Strength, Integrity) is the professional name of Olajide “JJ” Olatunji. This
weekend, he will emerge as a newly-turned pro boxer, from amateur, as he will step into the ring to fight
Logan Paul in a highly-anticipated rematch. The headlining fight will take place at The Staples Center, and
follows their highly publicized initial bout at Manchester Arena, which sold out to 20,000 eager fans.
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