DNA Picasso dropped the video for his song, “High Roller (prod. by MaxPrayn)”, shot by Nate Barnes (@NuckFate), available now to stream on all platforms from the 4-song EP (I-70).
“I always felt like I’d be picked last in sports then would end up surprising everyone with how athletic I was,” DNA said. “People wouldn’t take my opinion seriously or into consideration until they realized I actually knew what I was talking about. Even when it comes to music and my career, a lot of management or A&R’s will be interested in the other guy who lies in their music plus has no work ethic. I’ve seen dispensaries & investors give artists money who had no way of making a return & now they’re in a place where they don’t trust any artists with money. So ‘PUT YOUR BET ON ME’ is definitely the quote of the song. Bet on me & you won’t be wrong. Especially now. ”
In the video, DNA Picasso pays a visit to Mile High Jewelers alongside LastOnesLeft CEO, Jordan Sebastian to pick up new ice. It’s a super flex in the jewelry store. “Saying ‘Bet on me’… I feel like I’m at my highest level of confidence which is big for me being that it’s something I’ve always struggled with,” DNA said. “The song talks about the rapper ‘Lit lifestyle’ but it’s my story, my drama, my flex, my glow up.”
There originally was no plan to shoot the video the day DNA, Barnes, and Sebastian stopped by the jewelry store. “We actually just happened to walk into Mile High Jewelers expecting to pick up our grillz,” DNA shared. The rapper ended up shooting the impromptu music video on the spot in 15 or 20 minutes in the middle of the day at the Mile High Jewelers Aurora, CO location. “We had a crowd of people watching,” he continued. “It felt like a real Hollywood set with a ton of people watching, even though it was fairly simple. Ended up getting random fans in the mall to tune into my music & ask me to take photos with them just from seeing me shoot that video. It felt great.”
The Denver-based rapper is known in the city for his work ethic. From 2018 to 2019, he’s released over 15 videos, 3 EPs, and took home the 2019 Westword Music Showcase Award for Best Solo Rap Artist. In spite of a few wrong turns he made on his path that he details on his newest EP, I-70, he aims to continue learning and growing. “I just want people to be confident,” he revealed. “That’s big right now. The fact that I’ve gotten to this point proves that betting on yourself is the only way.”
On the EP, DNA alludes to some of the negative situations he found himself in over the last year, including a situation that had the potential to prematurely end his career. In “WWK?” he touches on how people want to know the truth about who the real person is behind the flashy jewelry and party persona. In “O.T.D.A.” he talks about showing his doubters that he’s a winner regardless of what they say. In “Surf” he acknowledges some of the hard lessons he learned throughout the year and reasserts his effort to keep moving forward.
“I’ve noticed that a lot of artists portray the great things and the hype or lit moments in their lives and don’t expose the other truths…I teased some of those truths on ‘High Roller’ and on I-70 in general.. but there’s so much more to come.”
Click above to watch the video for “High Roller” from the EP I-70 and click below to listen to I-70 available now on all major music platforms.
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