Today, Casio G-SHOCK launches the third and final video in its popular “24 Hours of Toughness” series, a campaign centered around powerful women who operate outside traditional 9 to 5 boundaries.
Musician and actress Meg Donnelly, who has quickly made a name for herself across the music industry while in conjunction appearing as Taylor Otto on ABC’s “American Housewife” stars in the documentary-style film. As Meg prepares for the release of new music, cameras follow her from the recording studio to dance rehearsal then on set for her latest music video. In addition to providing a glimpse into her everyday life, the film debuts Meg’s brand-new song “Just Like You” featuring Brooklyn’s KOTA the Friend.
“Being included in the ’24 Hours of Toughness’ campaign and highlighting independent, hardworking women has been a dream” said Meg. “The messaging spoke to me from day one, and I am so proud to be featured in the final film for the series.”
“Meg’s looked at as an inspiration to so many young women and we were excited to partner with her for the final video in our campaign,” said David Johnson, Vice President of Casio’s Timepiece Division. “We were honored to tell each woman’s story and highlight that the traditional 9 to 5 is a concept of the past.”
In addition to showcasing Meg’s commitment to her music, the new video also showcases one of the most popular women’s series – the GMAS120. Designed to brighten up your winter wardrobe, this collection comes in vivid shades of pink, blue, and gray that can easily go from the gym to a night out.
The GMAS120 collection retails for $130 each and are available for purchase at select G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and gshock.com.
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