It’s Opening Night for the Warriors this evening, and Stephen Curry will tip off his 11th regular NBA season in Curry 7 footwear. Ahead of this new Under Armour signature shoe launching globally at retail in the Curry 7 UNDRTD colorway on November 1.
The assist from the Curry 7 to help me be more explosive, more powerful and to have a quicker reaction time off of the ground is important as I look ahead to the new season, and is intuitive enough to help any basketball player looking for best-in-class responsiveness and stability from their footwear.– Stephen Curry
Like a lot of players, I’m always working on movement and fluidity, my range of motion, and how I can be more efficient with my footwork and balance. Key for me when we were building the Curry 7 was the combination of energy return from UA HOVR and responsiveness underfoot for quickness on-court.– Stephen Curry
Image Credit: Under Armour
Image Credit: Under Armour
Under Armour is also announcing an SC30 exclusive product wall within the Chase Center Warriors Shop at Thrive City in San Francisco. Beginning today, fans will receive exclusive access to SC30 Under Armour apparel and pre-releases of Curry 7 colorways.
Fans interested in purchasing the upcoming Curry 7 UNDRTD colorway early, will have an exclusive opportunity to do so beginning at 10:00 a.m. today, Thursday, October 24 in person at the Chase Center Warriors Shop at Thrive City. Pairs will be available in limited quantities across adult and grade school sizes on a first-come-first-serve basis.
Image Credit: Under Armour
We designed the Curry 7 with layers and really obsessed over the details to address the fit and showcase the technology. The result is a sleek, minimal design that features lightweight materials. The Curry 7 is giving Stephen all he needs on-court. Athletes can expect to benefit from zonal reinforcement for stability and mobility, a flex plate that offers a quicker reaction time off the ground and a return on the power from the distance and minutes they clock on-court.– Leon Gu, Under Armour Design Team, Basketball Footwear
Image Credit: Under Armour
Curry 7 Product DNA
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UA HOVR™ technology returns energy to get you where you’re going faster.
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Micro G® cushioning keeps your first step and every cut more explosive.
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Flexible Plate adds support and stability to every move.
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The Upper features a translucent layering application of synthetic leather, mesh and TPU skins, offering reinforcement in zonal areas for comfort, stability and mobility.
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The flexible plate in the midsole is inspired by the plate often found in a track and field spike, which allows a runner to stay on the balls of their feet – which is how Stephen prefers to play – in order to remain explosive in a variety of movements.
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An Internal Counter lining package allows for immediate step in-comfort and stability.
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A Decoupled Heel allows for more natural motion to stabilize the foot. If you’re stable, you can move.
- The Pull Tab features three animal characters representing Stephen’s young children, a unicorn for Riley, butterfly for Ryan and wolf for Canon.
The Curry 7 UNDRTD colorway releases worldwide on UA.com, UA Brand Houses and at select retailers for $140 USD on November 1, 2019. See and read more about the Curry 7 UNDRTD colorway here.
Image Credit: Under Armour
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